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Business Info

Business Name

Zuellig Pharma Asia Pacific Ltd.

What does your company do?

Asia's leading healthcare services provider and distributor. For more information visit www.zuelligpharma.com.

Do you have an existing tagline or tagline(s) that you've previously used?

Please see detailed requirements further below. We have been calling the service area concerned "Sales & Marketing" or "Commercialization".

Target Audience

What is your industry?

Health Care and Biotech

Describe your audience

Clients (mostly pharmaceutical companies) and customers (pharmacies, modern trade, hospitals, clinics, doctors).

What 3 things do you want your tagline to communicate to your audience?

Our Sales & Marketing business unit is the leading pharmaceutical and healthcare marketing specialist in Southeast Asia, taking care of multinational healthcare manufacturers products under different tailored business models. It offers the following services: Regulatory Affairs Assistance, Data-driven Business Intelligence & Market Research, Sales & Marketing, Sales Optimization. The goal is to get products into a market, market them in different sales channels and by doing so expand the market/increase sales revenue for the products.

We are looking for a new functional name that contains the essence of the business and would be used along with the group companys brand. We are NOT looking for a company name, but a functional name or tagline.

We currently call the business unit (Medical) Sales & Marketing or Commercialization but the management would like an alternative. A term we like is Market Expansion but that term is coined and used by one of our competitors.

List the taglines used by your top three competitors

Market Expansion Services
Creating Healthcare Brands in Asia Pacific

Style and Concept

What character, tenor or spirit do you want to convey?

Correct description of service area
Short
Self-explanatory

Are there any words or phrases you especially like or hate?

Not available.

List your favorite taglines

Not available.

Do you want to include additional info?

See detailed description of scope under question "What 3 things do you want your tagline to communicate to your audience?".

Materials

Contract
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