Zuellig Pharma Asia Pacific Ltd.
What does your company do?
Asia's leading healthcare services provider and distributor. For more information visit www.zuelligpharma.com.
Do you have an existing tagline or tagline(s) that you've previously used?
What is your industry?
Health Care and Biotech
Describe your audience
For this tagline: Mostly current and potential employees. To a limited extent external stakeholders and clients.
What 3 things do you want your tagline to communicate to your audience?
Asias leading healthcare services company has a brand personality consisting of the following five traits (incl. short explanation):
- Pioneering/Courage (Courage allows us to go to where others hesitate)
- Dynamic (Because we always do, we are always responsive. Both makes us dynamic.
- Resilient (It is the quality that has enabled us to survive over 90 years)
- Dependable (Delivering every day, as promised)
- Caring (Caring by doing)
To make the traits more impactful and memorable, we would like to connect the isolated personality traits to create a coherent, holistic whole. For this reason we look for a COLLECTIVE THEME that ENCAPSULATES THE DESIRED PERSONALITY. For the company, one common denominator that emerged after initial discussions was DOING and TO MAKE THINGS HAPPEN. What OTHER short phrases can you think of?
When submitting a proposal, please state the phrase and add an explanation of how it connects the five traits and what your reasoning is.
List the taglines used by your top three competitors
Style and Concept
What character, tenor or spirit do you want to convey?
Engaging, positive, modern.
Are there any words or phrases you especially like or hate?
List your favorite taglines
Do you want to include additional info?
See detailed description of scope under question "What 3 things do you want your tagline to communicate to your audience?".
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