• Award$1000
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  • Creatives87

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Creative Brief

Who are you?

We are Creative Oklahoma, host to the 2010 Creativity World Forum (CWF): (http://www.stateofcreativity.com/)

This is the first time this global event has been held in the United States. In previous years, it was held in Stuttgart, Germany, Shanghai, China and Flanders, Belgium (see Districts of Creativity website here: http://www.districtsofcreativity.org/vie...

Challenge:
The 2010 Creativity World Forum promises cutting edge, niche speakers known to early adopters. "Creative Frontiers" is the headline for the forum. We now need a tagline.

What do you need?

This tagline will be used wherever the headline, Creative Frontiers, is used.

Nike's tagline is "Just Do It".
We need the tagline for Creative Frontiers.

It will be used to attract forum attendees, showcase organizations, and sponsors.

It will be used in all future marketing materials for the forum.

Who Is Your Audience?

Audience
Adventurous, early adopters
Decision makers in Education, Culture and Commerce
Budding entrepreneurs
Aggressive career transition seekers
Business leaders who will send 10 of their employees to seek out innovative ways of doing things to apply in their business
Those who want to learn about fundamental shifts in the workplace

Tone:
Unexpected
Concrete
Active
Edgy

Positioning:
Rare opportunity
Great minds converging
Arrive hungry, leave inspired

Other Key Word concepts that connect to Creative Frontiers:

Choice
o Choose yours.
o Explore yours.
o Find yours.
o Its your choice.
Creative Flow
Tap in!
o Are you tapped out? Get tapped in?
Edge
o Whats your edge?
Zig-zag
Infrastructure

Requirements

We Like These Examples

Fast Company: Where Ideas and People Meet
- Explains what Fast Company is all about clearly and concisely.

General Electric: Imagination at Work
- Concise, yet meaningful.

Oklahoma State University: Create, Innovate, Educate...Go State
- Rhythmic and Rhyming and explains something about OSU

We Absolutely Must Have

Consistency with current promotional video (http://www.youtube.com/watch?v=go29fkqdC...) and the Creative Frontiers logo

Materials

Contract
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