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Business Info

Business Name

foxworth galbraith

What does your company do?

lumber and building materials company selling to construction professionals and homeowners in the Southwest with multiple locations

Do you have an existing tagline or tagline(s) that you've previously used?

not for this project, the tagline will be for a specific internal associate campaign

Target Audience

What is your industry?


Describe your audience

the audience for our project is our own associates. we want them to identify with a new company initiative The FG Experience which is the service experience we want our associates to deliver to our customers everyday.

What 3 things do you want your tagline to communicate to your audience?

we want our associates to embrace and be passionate about The FG Experience and create awareness

List the taglines used by your top three competitors

not applicable

Style and Concept

What character, tenor or spirit do you want to convey?

sense of responsibility, pride,

Are there any words or phrases you especially like or hate?

live, embrace, deliver are likes

List your favorite taglines

don't have any

Do you want to include additional info?

the tag line will be used in conjunction with a new logo for this campaign to launch our new initiative The FG Experience which is a training manual that provides guidance on how associates should execute their jobs



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