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Business Info

Business Name

Texan Allergy & Sinus Center

What does your company do?

We give relief to those who suffer from allergies and sinus issues

Do you have an existing tagline or tagline(s) that you've previously used?

In Austin we operate as Texan Allergy, and for the Texan Allergy locations we use the tag, "Changing lives, one drop at a time" (we specialize in allergy drops).
Outside of Austin we' operate as Texan Allergy & SInus Center because we also offer sinus treatment, so the changing lives tagline doesn't really incorporate all of what we do.

Target Audience

What is your industry?

Health Care and Biotech

Describe your audience

Adults suffering from allergies or sinus issues
Parents of children suffering from allergies or sinus issues

What 3 things do you want your tagline to communicate to your audience?

our services improve the lives of others
we make it easy for people to find allergy & sinus relief
whether it's a sinus or allergy issue, we can help you

List the taglines used by your top three competitors

It should be noted that there really aren't any other clinics that offer BOTH sinus and allergy treatment. Here are some tags from allergy and sinus clinics, but none of these are from a company that offers combined services.

- We solve sinus problems
- Experienced, medically innovative & caring
- Life is better when it's clear

Style and Concept

What character, tenor or spirit do you want to convey?

Our brand voice attributes are:
authentic (we talk like real people, not like robots or a business)
educated (we use state of the art technology and we do our research)
vibrant (Our spirits are high and our positive attitude shines)

Are there any words or phrases you especially like or hate?

we don't want to say we're committed to, dedicated to, etc. We want to be active not passive. We're not dedicated to doing it. We do it!

List your favorite taglines

Excellence in Healthcare. Every day.
Excellence. Every Patient. Every Time.
We practice what we teach.
Healthcare with a heart.

Do you want to include additional info?

I think we could play off of the concept of "breathe" since that directly applies to allergies and sinus. We also want to cater to the relieving the suffering of the many patients with these issues.

our website: http://www.texanallergy.com/midland-odes...



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