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Business Info

Business Name

Blue Jacket Books

What does your company do?

Blue Jacket Books is a general interest used and rare book store. We carry quality, interesting books in many subject areas--both inexpensive reading/research copies and first editions, antiquarian, and collectible books.

Do you have an existing tagline or tagline(s) that you've previously used?

No

Target Audience

What is your industry?

Retail.

Describe your audience

We want this tagline to appeal to educated people with disposable income. We want a tagline that will engage the interest of people who have never visited our store and will make them want to travel to us from up to an hour away. We are trying to expand from local bookstore to a fun destination for visitors to the area as well as locals looking for a weekend outing.

What 3 things do you want your tagline to communicate to your audience?

-The main thing we want to convey is that is a great place for people with a lot of intellectual curiosity (because we have carefully selected, interesting books on many subjects).
Other ideas that could be worked in:
--you'll find treasures you didn't know you were looking for.
-It's clean and well organized
-Knowledgeable staff who love books
-It's worth the visit

List the taglines used by your top three competitors

Not really applicable, but a common one you see is "a brower's paradise" (or book lover's paradise). We think this applies to us, but would like something more original.

Style and Concept

What character, tenor or spirit do you want to convey?

Not sure. Clever, maybe. Perhaps a little quirky, but smart and sophisticated none the less. Not too silly, because we do not want to turn away collectors with serious money to spend.

Are there any words or phrases you especially like or hate?

No

List your favorite taglines

None come to mind.

Do you want to include additional info?

Visit our website: www.bluejacketbooks.com to learn more about the store.

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