Here's the client journey on crowdspring:
1.The client completed an interactive tagline brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique taglines.
In a typical Tagline project on crowdspring, many professional namers submit dozens of custom taglines based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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After collaborating with multiple namers, the client picked their favorite tagline. The client received a signed intellectual property agreement giving the client full ownership to the tagline.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Business Info
Business Name
Blue Jacket Books
What does your company do?
Blue Jacket Books is a general interest used and rare book store. We carry quality, interesting books in many subject areas--both inexpensive reading/research copies and first editions, antiquarian, and collectible books.
Do you have an existing tagline or tagline(s) that you've previously used?
No
Target Audience
What is your industry?
Retail.
Describe your audience
We want this tagline to appeal to educated people with disposable income. We want a tagline that will engage the interest of people who have never visited our store and will make them want to travel to us from up to an hour away. We are trying to expand from local bookstore to a fun destination for visitors to the area as well as locals looking for a weekend outing.
What 3 things do you want your tagline to communicate to your audience?
-The main thing we want to convey is that is a great place for people with a lot of intellectual curiosity (because we have carefully selected, interesting books on many subjects).
Other ideas that could be worked in:
--you'll find treasures you didn't know you were looking for.
-It's clean and well organized
-Knowledgeable staff who love books
-It's worth the visit
List the taglines used by your top three competitors
Not really applicable, but a common one you see is "a brower's paradise" (or book lover's paradise). We think this applies to us, but would like something more original.
Style and Concept
What character, tenor or spirit do you want to convey?
Not sure. Clever, maybe. Perhaps a little quirky, but smart and sophisticated none the less. Not too silly, because we do not want to turn away collectors with serious money to spend.
Are there any words or phrases you especially like or hate?
No
List your favorite taglines
None come to mind.
Do you want to include additional info?
Visit our website: www.bluejacketbooks.com to learn more about the store.
Materials
Contract
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