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Business Info

Business Name

Research Rockstar LLC

What does your company do?

Research Rockstar delivers training (online and in-person), tips and resources to busy professionals seeking Market Research excellence. Our clients are the actual users and buyers of market research servicesbusiness professionals who need to find, buy and manage market research resources. In some companies, this is a full-time researcher. In others, it is a person who is using research as part of another job.

Do you have an existing tagline or tagline(s) that you've previously used?

current: Market Research Training,
Tips and Tools to
Find Your Fans and Rock Your Sales

I like the "rock" references since it is consistent with the company name, but the tagline is not accurate to what we do.

If there was a witty way to say something like this I would be happy "Making market research easier, so you can be a rockstar..."

Target Audience

What is your industry?

Training, staffing, and a blog site (So while trianing is the bulk, it is not the only thing we do)

Describe your audience

Business professionals who want market research to be easier and better. And a little more fun wouldn't hurt either ;-) If they use our training and resources then they can become a "Research Rockstar" too.

What 3 things do you want your tagline to communicate to your audience?

Research Rockstar makes learning market research fun and easy
We also provide related support services (the details may be too much, but just as an FYI we offer staffing and consulting too)
We know market research can be challenging; we want to help you
Research Rockstar is a smart, fun company to learn with--we won't bore you with academic language, and a lot of unrealistic theory--our content is all based on practical things you can actually do

List the taglines used by your top three competitors

Your global source for marketing research training.

Style and Concept

What character, tenor or spirit do you want to convey?

I like to leverage imagery related to the company name.
I like clever word play.
I am open to a little humor.
I have been toying with "Research Rockstar--for Research that Rocks" but it doesn't say quite enough about what we do, and I am not thrilled with the same word twice. Also, it sounds like this is a market research agency, which we are not. But I like using the "rock-n-roll" words.

Are there any words or phrases you especially like or hate?

HATE: enable, utilize, try,
LIKE: You, Your, Rock

List your favorite taglines

Smart thinking...pass it on
Small business, rejoice
The numbers, not the nonsense

Do you want to include additional info?

Check out our recent newsletter of you want more context about our business http://madmimi.com/promotions/1028260



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