What does your company do?
We allow people to purchase lottery tickets online and team up with others to form lottery pools, either by inviting friends to join a pool, or by having lottopotamus.com automatically add public members to a pool. We purchase tickets, scan them and distribute all winnings. All for free.
Do you have an existing tagline or tagline(s) that you've previously used?
A new way to play the lottery.
1. Order lottery tickets online,
2. Join others and invite your friends to increase your odds of winning.
3. Win and have fun!
What is your industry?
Describe your audience
We are primarily targeting middle-class Americans who have frequent access to computers and are comfortable with social networking. They are over 18, with jobs and make typically between 20K-50k annual income.
What 3 things do you want your tagline to communicate to your audience?
1. You can order lottery tickets online
2. You can team up with others, including both inviting your friends and/or having others assigned to your pool
3. The site is fun, modern, and trustworthy.
4. It's free!
List the taglines used by your top three competitors
All cheesy and horrible except for maybe (1):
1. Buy lottery tickets online
2. Live to Play, Play to win.
3. Giving your dreams a WINNING chance
Style and Concept
What character, tenor or spirit do you want to convey?
Modern, hip, fun. A very early preview of the site can be seen here: http://demo.moon9.org/lottopotamus/ (the 3 graphics and text there are obviously placeholders).
Are there any words or phrases you especially like or hate?
I would like to see "buy lottery tickets" or "play the lottery" somewhere for SEO purposes. Not silly, not cheesy, but fun and hip, but also obviously informative.
List your favorite taglines
See http://evernote.com. "Remember Everything" followed by three more detailed descriptions about what the site is about is exactly the kind of thing we are looking for.
Do you want to include additional info?
We need basically a hierarchical tagline consisting of 4 parts:
1. The top-level line that is short-and-sweet.
2-4. 3 more detailed versions (just like on the evernote.com page) that describe the various aspects of the site, these 3 blurbs should ideally convey all of the following concepts:
a. Play the lottery online
b. Play with others / Invite friends
c. Increase our chances of winning
d. Have more fun because it's social.
e. The service is free
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