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Business Info

Business Name

Journey Bar

What does your company do?

We're a nutrition bar company specializing in savory flavors. Think parmesan and coconut curry flavors, instead of chocolate, caramel, and blueberry. We use organic whole grains in all our bars and strive for a balanced and healthy product.

Do you have an existing tagline or tagline(s) that you've previously used?

for wherever life takes you

Target Audience

What is your industry?

Consumer product goods and food

Describe your audience

We believe we have 2 groups of audiences: (1) late 20's to late 40's, individuals who love outdoor activities (e.g. hiking, biking, etc) and are open to trying new products they can use during these activities. We believe they live in the Boulder, Utah, Seattle, Portland, Northern California area. They are generally well educated and are familiar with the natural food world and latest trends. (2) late 20's to late 40's, urban foodies who shop at gourmet stores, have mid-to-high income, and would use this product as an afternoon snack at the office between lunch and dinner. They enjoy finding new products and are familiar with healthy trends.

What 3 things do you want your tagline to communicate to your audience?

1. emotional connection with being on a journey
2. we're not a typical sweet nutrition bar, we differentiate ourselves by being savory
3. our product is balanced and healthy, made with organic whole grains and real food ingredients

List the taglines used by your top three competitors

1. Simple. Pure. Delightful.
2. Nutrition for sustained energy
3. 7 whole grains on a mission

Style and Concept

What character, tenor or spirit do you want to convey?

We'd like this to have a more emotional and serious tone than humorous.

Are there any words or phrases you especially like or hate?

Please avoid using the word journey in the tagline and keep the tagline to less than 7 words

List your favorite taglines

VISA: Its everywhere you want to be.
Allstate: You're in good hands

Do you want to include additional info?

Please check out our website: www.journeybar.com to get a feel for the company.



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