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Business Info

Business Name

QB Winery Solutions

What does your company do?

I work exclusively with small, boutique wineries providing accounting, financial, and advisory services. I am also an Advanced Certified QuickBooks ProAdvisor (99% of all small wineries use QuickBooks) and I have developed a system for using QuickBooks in the wine industry.

I also teach seminars on winery accounting, wine costing, and winery financial strategies for SSU Wine Business Institute (the extenstion program for the only university in the US that offers a MBA in wine business, so this is a big deal). So I have a big teaching and coaching foccus in the service that I provide.

Do you have an existing tagline or tagline(s) that you've previously used?

Tools, training, and support for wineries using QuickBooks
Become an expert on your numbers
(note: I liked this tagline, but I now realize that it has a call-me-when-you-have-a-problem implication. I want new tagline that refers to the advisory service)

Target Audience

What is your industry?

Other

Describe your audience

Owners of boutique wineries. These folks are passionate about wine, but not so much about the financial thing. They are like most scrappy entrepreneurs: willing to roll up their sleeves and get stuff done. Most are doing the bookkeeping themselves, or they have hired a part-time bookkeeper. Others have an office manager who is not a bookkeeper and is typically over-worked. Even though many winery owners have been successful in their previous career, they don't understand how to use financials to run a business. The books tend to be a giant mess, because the accounting for a winery is very complicated. Many owners don't even know if they are making a profit because they have to invest so much cash into equipment and inventory. That investment sucks up a lot of cash.

What 3 things do you want your tagline to communicate to your audience?

I provide an advisory/proactive service, in addition to QuickBooks consulting
I educate/coach them on the financial thing.
I only work with boutique/small wineries.

List the taglines used by your top three competitors

Wine Country CPAs
Wine Industry Accountant
Wine Industry Advisors: Financial Solutions for your Growing Winery Business

Style and Concept

What character, tenor or spirit do you want to convey?

No accounting jargon. I want to sound approachable, but I still have to sound professional.

Are there any words or phrases you especially like or hate?

I like: coaching
I don't like: empower
I like the term CFO, but most people don't understand what they do, so it is best to not use this term.

List your favorite taglines

Profit Strategist, We provide more than just numbers
Our team + Your Passion + Financial Empowerment = Profit Focused Growth and Success
Financial Strategy and Solutions
Empowering Rural Business Owners to Thrive
Accounting for your profits
We help business owners increase their companies profits and find freedom!
Better financial management for entrepreneurs and creatives
Accounting solutions designed for entrepreneurial growth
CEO Business School & CEO Blueprint for Fearless Women Leaders
Real results for profit warriors in business
Possibly the friendliest bookkeepers and accountants in the UK
Increase Profits. Improve Cash Flow. Gain Peace of Mind
Powerful systems to boost your productivity and profit
Gregory Scott. Your QuickBooks Expert. Your Field Tested Resource for .....
Your experts in everything QuickBooks
Do you control your finances, or do your finances control you?

Do you want to include additional info?

I am not bragging when I say that I am THE expert on setting up and using QuickBooks for a small, boutique winery and on calculating the true cost of the wine. People find me because of those needs, but my services go beyond these tasks.

The goal of the system is to create useful management reports. I also teach (in both eCourses and live seminars) and I coach my consulting clients on how to use the reports to manage the business, on forecasting, and on creating financial strategies. This is the work of a CFO, but no one offers this, so I am not bragging when I say that I am the best CFO for small wineries.

My competitors provide one slice of the picture (the bookkeeping or the tax return). No one is offering CFO type of work for a boutique winery.

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