Harvard Business School, Health Care Initiative
The Health Care Initiative connects all the constituents in the health care community at Harvard Business School. This includes students who want to go into health care management careers, alumni around the world who work in a health care management role, and the faculty who conduct research and publish books and cases having to do with improving the health care sector.
Top 3 Things
health care, trust, knowledge
Prospective MBA students, journalists (to identify the faculty as thought leaders), conference organizers
I'm forced to put a competitor, but that's not what this project is about. We are looking for a naming idea for a series of faculty videos.
The tagline is for a video series, not for the organization. see below.
The tag line for this video series should be professional, but it can have an edge. We're looking to make it a bit kitchy.
Creative should NOT use
Not too goofy - it is Harvard. But it doesn't have to be simply matter-of-fact or stuffy.
For this project, we have created a series of faculty videos. Each video is 59 seconds long (so it can be used on Twitter and Instagram) and features a faculty member discussing a health care management challenge (drug pricing, hospital improvements, getting better drugs to market, health insurance inefficiencies, etc). We will be promoting these videos and we are looking for a common theme name/tagline for these videos. We've come up with things like, "Health Care In a Minute" or "The Health Minute", but they seem to fall flat. We've also considered an over-arching theme name with a subheader that conveys the specific research such as, "HEALTH CARE IN A MINUTE - value based care delivery" or "IN A MINUTE: health care innovation". Again, it just feels flat.
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