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Business Info

Business Name

PropertyFuel

What does your company do?

We are an existing financial technology company that is transforming financing for residential real estate investors by connecting these investors to mortgage products designed to meet their unique needs. Our investors/borrowers depend on our transparency, reliability and fast and easy process. We want the tagline to emphasize not only the financial services aspect of our platform but the technology one as well. Forward-thinking, dependable, transparent and cutting-edge are all good descriptors of our brand. We are looking to modernize our platform with technology. Also, we care very much about how our loans allow investors to fulfill their small business goals, while also creating safe and attractive living spaces for those who need them most.

Do you have an existing tagline or tagline(s) that you've previously used?

No, this is a rebrand.

Target Audience

What is your industry?

Financial Services

Describe your audience

Residential real estate investors who buy properties to fix and flip or rent them out. Small business owners looking to find financial freedom (entrepreneurs).

What 3 things do you want your tagline to communicate to your audience?

- Constant motion toward a goal
- We facilitate the journey
- Bringing life to communities through revitalizing real estate

List the taglines used by your top three competitors

The Private Money Company
America's Buy to Rent Lender
A Real Direct Lending Platform Providing Innovative Solutions

We want nothing like these taglines to be clear.

Style and Concept

What character, tenor or spirit do you want to convey?

Entrepreneurial, Community, Guiding, Driving, Leadership, Uniqueness, we are the catalyst

Are there any words or phrases you especially like or hate?

Like: Driving, residential real estate, energy, energize, opportunity, reinventing, ignite

Dislike: Financial services, hard money, providing

List your favorite taglines

USAA - We know what it means to serve.

Do you want to include additional info?

Check out our associated logo project: http://www.crowdspring.com/logo-design/p...

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