What does your company do?
We are an existing financial technology company that is transforming financing for residential real estate investors by connecting these investors to mortgage products designed to meet their unique needs. Our investors/borrowers depend on our transparency, reliability and fast and easy process. We want the tagline to emphasize not only the financial services aspect of our platform but the technology one as well. Forward-thinking, dependable, transparent and cutting-edge are all good descriptors of our brand. We are looking to modernize our platform with technology. Also, we care very much about how our loans allow investors to fulfill their small business goals, while also creating safe and attractive living spaces for those who need them most.
Do you have an existing tagline or tagline(s) that you've previously used?
No, this is a rebrand.
What is your industry?
Describe your audience
Residential real estate investors who buy properties to fix and flip or rent them out. Small business owners looking to find financial freedom (entrepreneurs).
What 3 things do you want your tagline to communicate to your audience?
- Constant motion toward a goal
- We facilitate the journey
- Bringing life to communities through revitalizing real estate
List the taglines used by your top three competitors
The Private Money Company
America's Buy to Rent Lender
A Real Direct Lending Platform Providing Innovative Solutions
We want nothing like these taglines to be clear.
Style and Concept
What character, tenor or spirit do you want to convey?
Entrepreneurial, Community, Guiding, Driving, Leadership, Uniqueness, we are the catalyst
Are there any words or phrases you especially like or hate?
Like: Driving, residential real estate, energy, energize, opportunity, reinventing, ignite
Dislike: Financial services, hard money, providing
List your favorite taglines
USAA - We know what it means to serve.
Do you want to include additional info?
Check out our associated logo project: http://www.crowdspring.com/logo-design/p...
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