• Award$200
  • Entries99
  • Creatives36

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Background

Industry

Other

Execution

Company Name

Ju-Ju-Be

Company Purpose

We design, manufacture and market premium priced, high quality, fashionable diaper bags and accessories. However, we may expand beyond diaper bags and accessories in the future. Tag line must keep that in mind.

Current Website
Top 3 Things

Fabulous, Functional, Quality.

Target Audience

Pregnant "Millenials", (mostly first time Mom's), nationwide, age 25 - 34, family income greater than $100k, college educated, probably working and intending to continue working after baby is born, interested in fashion, active lifestyle.

Competitors
Current Tagline

Love what you Carry. When Only the Best Will Do.

Favorite taglines

Must haves, made better!
Just Do It
Can You Hear Me Now
Think Different

Tone/voice

That we are here to support parents on one of the most stressful, joyful, challenging and rewarding experiences in life....parenthood. We create fabulously functional, high quality, fashion aware products that make their lives more manageable.

Creative should NOT use

Don't be too "cutesy". Don't be too "corporate". Strive for a "friendly/modern" tone. Remember we are talking to Millenials.

Additional Info

We produce top quality products (not just diaper bags) that are "best in class", fashionable, and with every detail considered for maximum functionality. Our company values are based on Product, Community, Service, Smart, and Fun.

Materials

Contract
Files

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