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Business Info

Business Name

Shindig

What does your company do?

Large scale video chat. Think Google Hangouts but with hundreds of participants rather than just 10.

Audience members can privately video chat with each other before, during or after the event. Audience members can also take the stage and ask a question of the host in front of the entire online gathering.

The general idea is that a Shindig online event is similar to a real-life event - you are not locked into anything and have the freedom to move around from conversation to conversation. While a speaker is onstage, you can privately chat with a group of people without disturbing anybody.

www.shindig.com - Please visit our website and look over the main page and the Features page to better understand what we do.

Do you have an existing tagline or tagline(s) that you've previously used?

The Video Chat Event Provider
We power large scale video chat events, classes, communities and more

Target Audience

What is your industry?

Internet

Describe your audience

We have a very wide range of potential audiences - from tweens attending a YouTube star's Q&A session to online education for college students.

What 3 things do you want your tagline to communicate to your audience?

Our three value propositions:

1. Scalability - we can host up to 1000 participants
2. Ability to share the stage - audience members can join the host onstage to ask a question in front of the entire online gathering
3. Audience members can video chat with each other

We like the idea of "natural" interaction, so that could be something to play off of. Video chat is normally a very stilted, formal thing that people hate and we're trying to show that we're different.

List the taglines used by your top three competitors

Bluejeans: Video communications for everyone, everywhere
Adobe Connect: Powering mission critical web conferencing solutions across devices
GoToMeeting: Online meetings made easy

Style and Concept

What character, tenor or spirit do you want to convey?

We have kicked around a few humorous taglines. The difficulty is because our platform is used across so many different verticals (ie: education, finance), it needs to be remain somewhat professional.

Are there any words or phrases you especially like or hate?

We are trying to stay away from the word "video chat" since it has a negative connotation. Same for "videoconferencing" or "webinar".

List your favorite taglines

N/A

Do you want to include additional info?

Please see the attachment.

I have shared our scratchpad with some of our favorite ideas that aren't quite winners. This will give you a better idea of the direction we are headed. While we are open to people iterating on previous concepts, we would also like to see fresh ideas.

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