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LET ME TELL YOU ABOUT US:

We are a preschool in Gainesville FL that has been around for 32 plus years. We serve newborn to 4 year olds. Our competition is more focused on the fun aspect rather than us who focuses on education 1st while also having fun. We also are an Apple and Gold Seal Accredited which means we follow stricter standards than our competition who goes by the state standards. We have consistently been in the top 3 for 30 years of the local competition when our graduates are tested for Kindergarten preparedness. Our name is A Childs Academy. We have a really unique 11 acre property, we have our own in house chef that prepares home cooked meals (breakfast, lunch and snacks) we have the largest playground area in the county, low staff turnover. We only have 1 site where some of our competition has multiple sites, are franchises.

HERE IS WHAT WE NEED:

We are looking for a tagline/USP. We will use this on our website header, sales messages, business cards, etc. It should express what makes us different than our competition as well as what we do better. It should hit the customer and they should immediately either relate and say yes that is what I want for my child or say, not interested I shouldn't look any further. We will be using this to work towards a redesign of our logo and website.

OUR TARGET AUDIENCE IS:

Mothers with young children. These typically are families who both parents are working and need to have their children taken care of during the weekdays. They are looking for their children to be taken care of, given attention, learning, having fun and being loved. Safety, Learning and Attention are their biggest triggers. They want the best education and environment for their children. Most of our current customers are raving fans of our school. They feel our teachers are warm and caring and feel comfortable leaving their children at our school. Demographics: Female, 20-38, 60K household income, 60% have college degrees or higher, 80% caucasion.

WE LIKE THESE EXAMPLES:

An example is Dominoes Pizza - "We guarantee your pizza fresh and hot in 30 minutes" or Tutor Doctor, a franchise who competes with Sylvan and Kaplan learning centers, - "We make house calls" or Avis Car Rental - "We may be 2nd but we try harder". Kindercare, a child care franchise says "Every day, we learn something new"

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