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Business Info

Business Name

South Street Auto Care

What does your company do?

Automotive repair

Do you have an existing tagline or tagline(s) that you've previously used?

Taking a taxi to work stinks and nobody likes asking their Mom for a ride just use our FREE loaner cars.

Michigan roads are brutal on cars and disrupt your liveswe provide you with Roadside Assistance and a 36 Month / 36,000 Mile Warranty

Spending your money and not getting your concerns fixed makes you angrywe always address the reason you brought your car in first.

Target Audience

What is your industry?

Retailing

Describe your audience

Average household income $85,000 plus, very affluent area, needs to appeal to audience ranging from 22 to 80 years, target 25-55 years old college educated females who choose to be stay at home moms drive mini vans/SUV's and have decision making power when spending money.

What 3 things do you want your tagline to communicate to your audience?

We provide loaner cars, we have a really good warranty, and we really try to address your main concern first. Level of fun image. Really want to position ourselves as the anti-shop experience. No one offers loaner cars, warranty's or says they want to fix your car.

List the taglines used by your top three competitors

Lowest price guarantee, were the cheapest, we charge less than everyone else.

Style and Concept

What character, tenor or spirit do you want to convey?

Fun but not over the top extreme. We do not want to alienate certain crowds of people. As I am typing this we have a 22 year old male, an 80 year male and a 45 year old female waiting in our showroom.

Are there any words or phrases you especially like or hate?

No.

List your favorite taglines

The ultimate driving machine.
Steakhouse only a cow could hate.
Can you hear me now?
Like a good neighbor State Farm is there.
Ding you are now free to move about the country.

Do you want to include additional info?

We are looking for 3 short statements that convey the above points and benefits. After we get our 3 taglines we will create 3 graphics to go along with the taglines and they will be hung up on the wall.

Materials

Contract
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