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Business Info

Business Name

Keating Dental Arts

What does your company do?

We are a dental laboratory that manufactures dental restorations for dentists to provide for their patients. Our products include crowns, bridges, veneers, dental implants and dentures. We're a resource of knowledge, expertise, and partnership in dentistry for our customers.

Do you have an existing tagline or tagline(s) that you've previously used?

Existing tagline: "Creating smiles everyday."

Target Audience

What is your industry?

Dental laboratory products

Describe your audience

We primarily target dentists in private practice. As small business owners, dentists are conscious price and quality of the product they receive and want the best value for their dollar. Dentists also see value in establishing a trustworthy partnership with their laboratory.

What 3 things do you want your tagline to communicate to your audience?

1. We're our customers' partner in dentistry.
2. We have more experience than most of our competition.
3. Our quality and turnaround time are exceptional.

List the taglines used by your top three competitors

Smiles by design.
Exceeding expectations.
The standard of care.

Style and Concept

What character, tenor or spirit do you want to convey?

Comforting, reassuring, confident, wise, able, semi-corporate.

Are there any words or phrases you especially like or hate?

No.

List your favorite taglines

"The ultimate driving machine"
"You're in good hands"
"What happens here, stays here"

Do you want to include additional info?

No.

Materials

Contract
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