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Business Info

Business Name

Metropolitan Hotel Dubai

What does your company do?

We are a 4 star hotel in a very central area within a community. A new property with a contemporary design but we wish to evoke a warm, welcoming feel to all guests.

Do you have an existing tagline or tagline(s) that you've previously used?

No but we would like to use such words such as comfort/welcome/Home / friendly/ caring /vibrant /unpretentious comfort / warm/ hospitality - or very open to new words which communicate the same feeling.

Target Audience

What is your industry?


Describe your audience

Young adults, local community, business visitors who are looking for a more personalised experience thank the large 5 star properties.

What 3 things do you want your tagline to communicate to your audience?

Welcoming yet refined, vibrant, fun, accessible to all.

List the taglines used by your top three competitors

'It's so much better at....',

Style and Concept

What character, tenor or spirit do you want to convey?

Welcoming and Vibrant

Are there any words or phrases you especially like or hate?

As above

List your favorite taglines

Not applicable

Do you want to include additional info?

As above



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