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Business Info

Business Name

BuyTheCase.com

What does your company do?

Our Compnay, buythecase.com , is a subsidiary ofa 25 year old brick and mortar distriibution compoany. Our parent company buys most of its products directly from the manufacturers. Therefore we cut out the middleman to help save the customer money.

We want to market ourselves as a company that saves a customer money when they buy in bulk. So rather than buy 1 pkg of 32oz ketchup , we would sell them in cases of 3 and save them at least 10% from the ordinary price.

Our concept is for the customer to buy more of the same products, at one time, that they buy all year round. Doing so helps us to offer items at a more competitive price.

Do you have an existing tagline or tagline(s) that you've previously used?

We haven't used any Taglines yet- but we did create these video's

https://www.youtube.com/watch?v=j44V1LL7...
https://www.youtube.com/watch?v=CPf9q3eK...
https://www.youtube.com/watch?v=wieQKNaS...

Here are some simple tag lines but they just don't have the umph! we need.

THE MORE YOU BUY THE MORE YOU SAVE
CLUBSTORE TO THE INTERNET
CLUBSTORE FOR THE INTERNET.
YOUR ONLINE CLUBSTORE
Buying in Bulk Makes Cents
Work Hard - Buy Smart
Work Smart- Shop Smart
Where Buying The Case Saves Dollars and Makes Sense
The Right Case for your space

Target Audience

What is your industry?

Other

Describe your audience

I dont have enough data to say but if I had to guess this is what I say it would be right now

Demographic Info
Age 25-35
Sex 80% Female
Location USA
Income Middle income
Occupation n/a
Industry n/a
Education high school - College
Lifestyle anything goes
Values Family
Interests Saving money
Ethnicity Caucasian

What 3 things do you want your tagline to communicate to your audience?

Why buying Bulk saves you money
your buying the same things all year round
Save yourself a trip to the store - Go to your pantry not to your store

List the taglines used by your top three competitors

Amazon - uses their a-z with a smile

I am not aware of any interesting taglines from people in our business other than boring taglines like we're cheaper and better

Style and Concept

What character, tenor or spirit do you want to convey?

Positive, Friendly , Classy, casual, cool, hip . high end but not fancy

Are there any words or phrases you especially like or hate?

I dont like what everyone else uses
"We're cheaper "
" we're Better"

Those are so Boring
stay away from negative words

List your favorite taglines

The happiest place on earth. - Disney
Just Do it - Nike
Think Different - Apple
Because You're Worth It - LOreal
There are some Things Money Can't Buy. For Everything Else, There's MasterCard - Mastercard
Tastes So Good, Cats Ask for It by Name - Meow Mix
Life's Messy, Clean It Up. - Bisse
Leave the driving to us - Greyhound
Betcha can't eat just one - Lays
Believe In Your Smellf - Old Spice
The taste of a new generation - Pepsi
We know money - AIG
Behold the power of cheese. - ADA and Dairy Council
Does she or doesnt she ? - Clairol
Play. Laugh. Grow. - Fisher Price
The best a man can get.- Gillette
Let your fingers do the walking - Yellow Pages
When you care enough to send the very best. - Hallmark

Do you want to include additional info?

visit our site and see more about us

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