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Business Info

Business Name

Kardish Health Food Centre

What does your company do?

We are a chain of 5 health food stores in Ottawa, Canada. Our stores sell vitamins & supplements, personal care, natural cleaning, bulk food and packaged grocery products. Our stores range in size between 1,300 to 2,500 square feet. Our stores are located mainly in well established strip malls and are in different neighbourhoods throughout Ottawa, a city of 1 million. We have a small, well-trained group of employees at each store.

Do you have an existing tagline or tagline(s) that you've previously used?

Rarely used - mainly for one single advertising campaign that ran for 2 months. "Ottawa's Good Food People"

Target Audience

What is your industry?

Retail Health Food Store

Describe your audience

80% Female, 30 years old and up. Live within a 5 mile radius from their closest store. High income level, active lifestyle, high level of education. Ottawa is Canada's capital city and is home to many federal government employees, also lots of high tech companies have their Canadian offices here.

What 3 things do you want your tagline to communicate to your audience?

Our stores are clean, well-organized and well stocked. Our service is fast, thorough and professional. We charge fair prices (very competitive in our city, but we are not a discounter). We carry a lot of products that can not be found at conventional stores.

List the taglines used by your top three competitors

1. Whole Foods Market - "Selling The Highest Quality Natural & Organic Products"
2. Nutrition House - "Come Home To Wellness"
3. Rainbow Foods - "Ottawa's Complete Health Food Store Since 1978"

Style and Concept

What character, tenor or spirit do you want to convey?

We want to convey a pleasant retail environment where anyone can come in and feel free to ask our knowledgeable employees questions about products and/or their own health. We also want to convey that we are a small, local business that is family owned. Clean store, helpful employees, quality products

Are there any words or phrases you especially like or hate?

Can't think of any at this time.

List your favorite taglines

Youre in good hands with Allstate. - Allstate Insurance
Say it with flowers. - FTD
Leave the driving to us. - Greyhound
The relentless pursuit of perfection. - Lexus
Because so much is riding on your tires. - Michelin
Taking care of business. - Office Depot
Eat fresh. - Subway
Drivers wanted. - Volkswagen
Let your fingers do the walking. - YellowPages

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