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Business Info

Business Name

International Burrito Concept (Name in the works through other project)

What does your company do?

Burrito concept that goes outside the Southwest or Mexican themed burrito. Options will include a Thai style burrito, a cajun burrito, a buffalo burrito, etc.

Do you have an existing tagline or tagline(s) that you've previously used?

None.

Target Audience

What is your industry?

Food and Beverage

Describe your audience

College Students primarily - on college campuses.

What 3 things do you want your tagline to communicate to your audience?

International Flavor (Or different than the typical Mexican or Southwest style)
Fresh
Healthy

List the taglines used by your top three competitors

Burritos without borders.
We are the cure for the Common Burrito

Style and Concept

What character, tenor or spirit do you want to convey?

Fun, youthful, Fresh

Are there any words or phrases you especially like or hate?

Stay away from International (too long)

List your favorite taglines

Burritos without Borders - we love this, but we can't use it.

Do you want to include additional info?

This concept is in the early stages of ideation and development.

Materials

Contract
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