What does your company do?
MetroTables is an on-line and mobile application that allows diners notify their dining plans to restaurants and have them bid for their reservation. It also helps restaurants increase their revenues by maximizing occupation during off-peak hours and increasing them during peak-hours by applying a discount or surcharge on the diners bill. It is dynamic pricing applied to the restaurant industry.
Do you have an existing tagline or tagline(s) that you've previously used?
I dont have one yet, but have the following options:
Have restaurants bid for your reservation
Dine the smart way
Let them want you
What is your industry?
Food and Beverage
Describe your audience
The young, tech-savvy, smartphone user, urban professionals that live in large metropolitan areas and eat out regularly. It includes the type that are cost conscious and like to get a good deal, but also the type that does not mind spending more money to secure a table at the trendies and popular venues during peak hours.
What 3 things do you want your tagline to communicate to your audience?
Competitive advantage that helps restaurants improve their profitability by allowing them to increase or decrease prices in real-time based on market demand for their services (discounts during off-peak hours / premium pricing during peak hours).
Empowers diners and allows them to secure the best table at the best time & price through a competitive bidding process. It also allows them to reduce dining costs if they are flexible in their dining schedule.
Helps diners secure last minute tables at the most popular and demanded restaurants, helps large tables use their purchasing power to secure better prices and it is a new marketing channel that helps restaurants gain visibility and drive business to their venue.
List the taglines used by your top three competitors
Opentable: The table is just the start
Yelp (seatme): Bring More Diners to the Table
The Fork Find the best restaurants at the best price
Style and Concept
What character, tenor or spirit do you want to convey?
The tagline should be directed to the diners and should convey an efficient, modern, fun and sophisticated but easy to use market driven platform that disrupts the old ways and empowers diners with the tools to maximize their dining experience securing the table they want at the best possible price. It will become a game changer for the industry.
Are there any words or phrases you especially like or hate?
Not really, open.
List your favorite taglines
Acura "The road will never be the same"
American Express "Dont leave home without it"
MasterCard "There are some things that money cant buy. For everything else theres MasterCard".
Do you want to include additional info?
Dynamic Pricing: we help restaurants raise their visibility in the marketplace, attract undecided diners to their venue and take away business from the competition.
Benefits: are enjoyed in real money, no virtual currency, funny money or dining points.
Restaurant prices don't change, regardless of whether the place is empty or full, this is a pricing inefficiency that MetroTables aims to correct.
Once diners discover the power of this application, they will never go back to the the traditional "passive" models of choosing a restaurant without some competition.
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