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Business Info

Business Name

Rack-A-Tiers Mfg. Inc.

What does your company do?

We design, manufacture, and distribute tools for the electrical industry. We sell to professional electricians and electrical contractors. We do not sell to "do it yourself" customers.

Please see our website to get a feel for our brand: www.rack-a-tiers.com

You can also see the specific product page here: http://www.rack-a-tiers.com/product/53/T...

Do you have an existing tagline or tagline(s) that you've previously used?

No. This is NOT A TAGLINE. We need a joke that will be inserted onto a flyer. We only need the joke text. Please see the flyer attached. It shows two cartoon characters. The joke text you write should be designed to plug into the two talking bubbles you see above each characters head.

Target Audience

What is your industry?

Professional Electrical Contractors

Describe your audience

Mostly male, rugged, US and Canada.

What 3 things do you want your tagline to communicate to your audience?

Humor, the fact that you can drill long distances easily,

List the taglines used by your top three competitors

Not applicable

Style and Concept

What character, tenor or spirit do you want to convey?

Funny. A feeling of "we're normal guys just like you".

Are there any words or phrases you especially like or hate?

be funny but not too cheesy, we are targeting average electrical/construction guys

List your favorite taglines

not applicable

Do you want to include additional info?

not applicable

Materials

Contract
Files

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