What does your company do?
We supply and install window blinds to residential and commercial customers.
We are based in Western Australia.
We have an online store at www.wablinds.com.au
Do you have an existing tagline or tagline(s) that you've previously used?
Yes but its incredibly long;
Whether it's a whole house or just one window wablinds is the best way to ensure that perfect fit!
What is your industry?
Window Coverings - namely Blinds
Describe your audience
Residential customers - renovators and new home buyers.
Commercial customers - office fit outs, interior designers, real estate agents, and builders.
What 3 things do you want your tagline to communicate to your audience?
Succinctly explain our 'online blind business' in a nice, short catchy phrase.
The companies core proposition is;
# Value for money (cheap)
# Self-service (DIY - Do It Yourself)
# No need to wait (Buy Online)
List the taglines used by your top three competitors
Competitor sites and their taglines are;
www.abcblinds.com.au/ ABC Blinds & Awnings
www.vistablinds.com.au - Vista, Window Coverings
www.kresta.com.au - Kresta, Windows come ALIVE
www.decor2go.com.au - Decor2go, We're still cheaper
www.blindswarehouse.com.au - Leaders in Australian Window Furnishings since 2001
www.cheapa-blinds.com.au - Quality made affordable blinds
www.curtainworld.net.au/ - none
www.westral.com.au - none
www.theblindsgallery.com - none
Style and Concept
What character, tenor or spirit do you want to convey?
Are there any words or phrases you especially like or hate?
Ideas so far;
The owner we are working with likes 'Blinded by the best' although he realises that this is very cheesy.
Other ideas at the moment are;
"Best Dressed Windows"
"Measuring up to expectations"
We are looking for a 'genius' idea though.
We invite you to think about how blind companies in your own country or neighborhood promote themselves and consider whether you could leverage taglines they use.
We are basically seeking ideas from across the globe!
And of course use your own creativity and inspire us with your own ideas.
List your favorite taglines
Holy Sheet - the name of an Australian Bed Lining company.
Do you want to include additional info?
All blind companies offer a free measure & quote service. This ensures the blinds fit first time and gives the sales rep an opportunity to assist the customer in ideas as to what will or won't work for their window coverings.
The tagline needs to work across residential, commercial and online customers.
The business breakdown would be about 20% online, 30% commercial and 50% residential.
The company trys to convey an image that is trendy and professional with a lower price point, whilst trying not to appear cheap.
No Files Added