Project Iris Clothing
What does your company do?
Fashion design company for a new line called Project Iris. www.projectirisclothing.com.
Do you have an existing tagline or tagline(s) that you've previously used?
Style With Substance
What is your industry?
Women's Fashion Apparel
Describe your audience
Upscale 25-55 female frequents spas, yoga studios, boutiques. Very active, athletic, interested in causes, doing good in the world.
What 3 things do you want your tagline to communicate to your audience?
1. Charitable aspect (nutritious meals for mothers and children, i.e. world hunger)
2. Women's fashion and style
3. Sales provide nutrition
List the taglines used by your top three competitors
Style and Concept
What character, tenor or spirit do you want to convey?
short to the point - immediately understood that it's fashion that gives back.
Are there any words or phrases you especially like or hate?
Don't like the words: solving or fighting.
List your favorite taglines
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