Here's the client journey on crowdspring:
1.The client completed an interactive tagline brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique taglines.
In a typical Tagline project on crowdspring, many professional namers submit dozens of custom taglines based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
Have questions about custom Tagline?Get a free, no obligation design consultation
3.The client picked the winning tagline.
After collaborating with multiple namers, the client picked their favorite tagline. The client received a signed intellectual property agreement giving the client full ownership to the tagline.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
The NPD Group
What does your company do?
Do you have an existing tagline or tagline(s) that you've previously used?
Migration Momentum. (F'10)
Migration Momentum Mobilizing for the Future. (F'11)
Momentum Now. (F'12)
What is your industry?
Describe your audience
What 3 things do you want your tagline to communicate to your audience?
Each year we choose a theme for that fiscal. Previous years mentioned above. This year should build on that. This theme helps to reinforce the goals for the fiscal year. The goals this year are: maximizing our investment (in a newly released tool/service), global expansion, internal talent growth, organic revenue growth. We want to continue to move forward. We need to build on past success and on the foundation we've laid this past year.
List the taglines used by your top three competitors
Style and Concept
What character, tenor or spirit do you want to convey?
Are there any words or phrases you especially like or hate?
Alliteration works well, but isn't necessary.
List your favorite taglines
Do you want to include additional info?
One suggestion we came up with internally was: Launch Leverage Lead. We've recently launched a huge new offering and made a new, important partnership. We want to build on this, capitalize on it, and meet (or exceed) our goals.
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