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Business Info

Business Name

The NPD Group

What does your company do?

market research

Do you have an existing tagline or tagline(s) that you've previously used?

Migration Momentum. (F'10)
Migration Momentum Mobilizing for the Future. (F'11)
Momentum Now. (F'12)

Target Audience

What is your industry?

Other

Describe your audience

Internal only.

What 3 things do you want your tagline to communicate to your audience?

Each year we choose a theme for that fiscal. Previous years mentioned above. This year should build on that. This theme helps to reinforce the goals for the fiscal year. The goals this year are: maximizing our investment (in a newly released tool/service), global expansion, internal talent growth, organic revenue growth. We want to continue to move forward. We need to build on past success and on the foundation we've laid this past year.

List the taglines used by your top three competitors

n/a

Style and Concept

What character, tenor or spirit do you want to convey?

Motivational, fun.

Are there any words or phrases you especially like or hate?

Alliteration works well, but isn't necessary.

List your favorite taglines

n/a

Do you want to include additional info?

One suggestion we came up with internally was: Launch Leverage Lead. We've recently launched a huge new offering and made a new, important partnership. We want to build on this, capitalize on it, and meet (or exceed) our goals.

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