Here's the client journey on crowdspring:
1.The client completed an interactive tagline brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique taglines.
In a typical Tagline project on crowdspring, many professional namers submit dozens of custom taglines based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Get a free, no obligation design consultation3.The client picked the winning tagline.
After collaborating with multiple namers, the client picked their favorite tagline. The client received a signed intellectual property agreement giving the client full ownership to the tagline.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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Updates
Background
Industry
Software & Technology
Execution
Company Name
DISH Network
Company Purpose
Our company provides satalite television to customers. As a part of their TV service customers can add a service called DISH Protect, which is what we are looking to source a tagline for. The primary benefit of having DISH Protect is that customers who have it do not have to pay the $95 fee charged if a technician visit is needed. In addition, several new features centered around enhanced customer service have been added to the product recently. Although there are three tiers to the DISH Protect product (Silver, Gold, and Platinum) we are looking for a tagline representitive of the services Silver only.
Current Website
https://my.dish.com/dish-protect
Top 3 Things
value, comfort, security
Target Audience
Customers squew older and in more rural demographics
Competitors
- https://www.directv.com/technology/solutionhub
DirecTv - Protection Plan Premier
- https://www.verizon.com/home/utilities/security/
Verizon Fios - TechSure
Current Tagline
Life happens. DISH Protect has you covered.
Tone/voice
Reassurance
Additional Info
The thought is that the current tagline sounds too "insurancy". We want the new tagline to have more of a focus on the customer expirence elements as well as no cost technician visits.
Materials
Contract
Files
No Files Added