Here's the client journey on crowdspring:
1.The client completed an interactive tagline brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique taglines.
In a typical Tagline project on crowdspring, many professional namers submit dozens of custom taglines based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning tagline.
After collaborating with multiple namers, the client picked their favorite tagline. The client received a signed intellectual property agreement giving the client full ownership to the tagline.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
Software & Technology
Our company provides satalite television to customers. As a part of their TV service customers can add a service called DISH Protect, which is what we are looking to source a tagline for. The primary benefit of having DISH Protect is that customers who have it do not have to pay the $95 fee charged if a technician visit is needed. In addition, several new features centered around enhanced customer service have been added to the product recently. Although there are three tiers to the DISH Protect product (Silver, Gold, and Platinum) we are looking for a tagline representitive of the services Silver only.
Top 3 Things
value, comfort, security
Customers squew older and in more rural demographics
DirecTv - Protection Plan Premier
Verizon Fios - TechSure
Life happens. DISH Protect has you covered.
The thought is that the current tagline sounds too "insurancy". We want the new tagline to have more of a focus on the customer expirence elements as well as no cost technician visits.
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