Here's the client journey on crowdspring:
1.The client completed an interactive tagline brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
2.Our über-talented namers created dozens of unique taglines.
In a typical Tagline project on crowdspring, many professional namers submit dozens of custom taglines based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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3.The client picked the winning tagline.
After collaborating with multiple namers, the client picked their favorite tagline. The client received a signed intellectual property agreement giving the client full ownership to the tagline.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
What does your company do?
The Mona Foundation is a non profit organization that connects donors with certified educational projects around the world.
We believe that the eradication of poverty can only be accomplished by empowering the poor with education, focusing on women, and tapping their tremendous potential. The foundation goes through great lengths to find grass roots projects around the world that meet our stringent guidelines. We then partner with these projects and connect them with donors to fulfill specific needs of the projects.
Do you have an existing tagline or tagline(s) that you've previously used?
No Previous Taglines
What is your industry?
Non Profit - International Charity
Describe your audience
We are targeting 25-55 year olds from the USA.
What 3 things do you want your tagline to communicate to your audience?
we are alleviating poverty through education
we believe in people helping people
we connect donors with certified projects
List the taglines used by your top three competitors
Style and Concept
What character, tenor or spirit do you want to convey?
needs to be sticky
should be professional
should NOT be too web 2.0ish
Are there any words or phrases you especially like or hate?
List your favorite taglines
Broadcast Yourself - YouTube
Share moments. Share Life - Kodak
Never let 'em see you sweat. - Gillette
Hertz puts you in the driver's seat. - Hertz
The world on time. - FedEx
Do you want to include additional info?
We are launching a redesigned website and need a new tagline to go with it. The main purpose of the website will be to connect donors with potential projects in which they can donate to. To see the old website please go to -monafoundation.org- it has good information on our projects and philosophy
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