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Business Info

Business Name

Charles & Colvard

What does your company do?

We are driven by innovation and brilliance,we were the creators in the market and are determined to always create the best. We create brilliant gemstones in a lab that are guaranteed to last forever. These are high quality stones, near colorless, an wonderful alternative to a diamond.

Do you have an existing tagline or tagline(s) that you've previously used?

We use "The World's most brilliant gem" for our stones, but this is for our corporation
here's some examples of options we've played with:
Creating the Ultimate in Brilliance
Brilliance First
Inspired by Brilliance

Target Audience

What is your industry?


Describe your audience

Consumer-self purchasing women and millennial couples (engagement).
Wholesale- jewelers and department stores

What 3 things do you want your tagline to communicate to your audience?

First and Best
Guaranteed Brilliance

List the taglines used by your top three competitors

Brilliant Earth- "Join our movement"
Forevermark- "The Promise"
Rosado's Box- "Ethically Engineered Jewelry Simplified"

Style and Concept

What character, tenor or spirit do you want to convey?

Inspiring and innovative, entrepreneurial

Are there any words or phrases you especially like or hate?

Diamond Alternative
comparisons to diamond

List your favorite taglines

The Ultimate Driving Machine
We bring good things to life
Fashion that delivers
Think Different

Do you want to include additional info?

for more information on the company:

more about Moissanite and Charles & Colvard




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