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Business Info

Business Name

Javelin

What does your company do?

Javelin is Canada's leading provider of 3D design and technology software for Canadian manufacturing companies. Our 3D solutions include comprehensive training and mentoring programs, high level customer service. We have over 10 years of industry experience to help design teams create the best products and get them to market faster.

Do you have an existing tagline or tagline(s) that you've previously used?

No

Target Audience

What is your industry?

Technology Software Provider

Describe your audience

Engineers, IT Managers, Designers, Mechanical Designers, Electrical Designers, Industrial Designers.
Graduate to President occupation level.
18 - 65 years of age.
All across Canada.

What 3 things do you want your tagline to communicate to your audience?

We provide the right tools for the job.
A complete solution from design software sale, to service, and technical support.
We help customers to deliver their products to market faster.

List the taglines used by your top three competitors

Lets go design.
Takes you beyond 3D.
Your future is bright.

Style and Concept

What character, tenor or spirit do you want to convey?

We would like a business-like tag line that conveys a young, cool technology provider that wants to partner with customers and help them become successful and profitable.

Are there any words or phrases you especially like or hate?

We surveyed our management team and suggestions included 'Arm Yourself', 'Imagine. Reality.', 'Design Success'. Many people in our company liked 'Arm Yourself' as it is different and stands out. Conveys to a customer that we will help them to become prepared, provide the tools they need to do battle in their industry. It also sounds kind of cool, relates back to our company name; and would allow us a lot of freedom with writing different marketing copy to the norm in our industry. Although other people in the company thought it was a too strong and did not convey customer care or support.

The words 'innovation' and 'innovate' are common in our industry and we would like to avoid those and word with a similar meaning.

List your favorite taglines

HSBC The worlds local bank
Volkswagen Drivers wanted
DeBeers - A diamond is forever
BMW The ultimate driving machine
Lufthansa There is no better way to fly
YouTube Broadcast yourself
MINI Cooper Lets Motor

Do you want to include additional info?

Our website is http://www.javelin-tech.com/
The type of software that we sell and support includes 3D Design and animation, Finite Element Analysis and Simulation, technical drawing, communication, data management, and automation. We also sell 3d printers for rapid prototyping and will be moving into virtual reality in the future.

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