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Business Info

Business Name


What does your company do?

Manufacture a line of commercial-kitchen grade cookware (pans, skillets, pots, lids, etc.). All cookware is made in the USA. This is a high-end product. Extremely heat efficient. Durable. Lifetime warranty.
All cookware is constructed of a 5-ply clad stainless steel vessel with an aluminum core. Surgical grade stainless steel interior. Finished with a comfort fit grip cast stainless steel handle(s), and stainless steel rivets for strength. Finished with a high polish durable exterior and easy to clean sun-ray finished interior.

Do you have an existing tagline or tagline(s) that you've previously used?

"Manufacturer of the world's finest cookware."

Target Audience

What is your industry?

Food and Beverage

Describe your audience

"Foodies" 25+ adults. People who not only like to cook at home, but are proud of their kitchens. They watch "Top Chef." They eat out at the "in" restaurants. They follow chefs. They show off their food tastes on Instagram. They shop Williams-Sonoma, Sur la Table and other high-end kitchen outfitters. They don't blink at putting down $120 for one small pan -- if it's the best pan on the market. Vitacraft cookware is that cookware. It's a high-end product, that no one has heard about. Our audience will like having a pan that none of her friends have heard about. It's a conversation starter. Everyone has our competitor's pan -- All Clad. Only a select few have discovered Vitacraft.

What 3 things do you want your tagline to communicate to your audience?

Higher quality.
Look at me.

List the taglines used by your top three competitors

"Cookware to inspire the chef in you." -- All Clad
"For people who love to cook." -- Mauviel
"Experience the quality. Taste the difference." -- Demeyere

Style and Concept

What character, tenor or spirit do you want to convey?

Pride. Superiority.

Are there any words or phrases you especially like or hate?

"Moist" nobody likes the word "moist."

List your favorite taglines

Don't worry about my favorites, write a line that wakes me up and means something on an emotional level with home cooks.

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