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Business Info
Business Name
Sight.org (Yes, the ".org" is in the name)
What does your company do?
We are a christian organization that brings sight restoring eye surgeries and the gospel of Jesus to the poorest areas of west Africa.
Do you have an existing tagline or tagline(s) that you've previously used?
-Christians Serving the Blind and Hungry (This went with our previous name "Believe and See")
Target Audience
What is your industry?
Other
Describe your audience
-Christians and Secular.
-Millennial, Generation X,
-60% Male, 40% Female
-60% Texas
-30% USA
-10% International
What 3 things do you want your tagline to communicate to your audience?
-Call to action
-ketch
-Clean
-Powerful
List the taglines used by your top three competitors
-Bringing Hope and Healing
-Helping the Blind See
-Miracle Surgeries for Children
Style and Concept
What character, tenor or spirit do you want to convey?
Hope, Loving, Powerful.
Are there any words or phrases you especially like or hate?
Don't use: Mercy, Hope, Healing, Africa, Sight.
List your favorite taglines
I'm pretty open.
Do you want to include additional info?
Look at our website at Sight.org for more of an idea of who we are.
Materials
Contract
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