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Business Info

Business Name

Sight.org (Yes, the ".org" is in the name)

What does your company do?

We are a christian organization that brings sight restoring eye surgeries and the gospel of Jesus to the poorest areas of west Africa.

Do you have an existing tagline or tagline(s) that you've previously used?

-Christians Serving the Blind and Hungry (This went with our previous name "Believe and See")

Target Audience

What is your industry?

Other

Describe your audience

-Christians and Secular.
-Millennial, Generation X,
-60% Male, 40% Female
-60% Texas
-30% USA
-10% International

What 3 things do you want your tagline to communicate to your audience?

-Call to action
-ketch
-Clean
-Powerful

List the taglines used by your top three competitors

-Bringing Hope and Healing
-Helping the Blind See
-Miracle Surgeries for Children

Style and Concept

What character, tenor or spirit do you want to convey?

Hope, Loving, Powerful.

Are there any words or phrases you especially like or hate?

Don't use: Mercy, Hope, Healing, Africa, Sight.

List your favorite taglines

I'm pretty open.

Do you want to include additional info?

Look at our website at Sight.org for more of an idea of who we are.

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