Here's the client journey on crowdspring:
1.The client completed an interactive tagline brief.
- The brief is customized for each project category.
- The client specifies what they want (and don't want).
- Simple and proven process (takes just a few minutes).
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2.Our über-talented namers created dozens of unique taglines.
In a typical Tagline project on crowdspring, many professional namers submit dozens of custom taglines based on your brief.
- 220,000+ namers from 195 countries.
- The client reviews & gives feedback.
- Great collaboration tools & free focus groups.
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Get a free, no obligation design consultation3.The client picked the winning tagline.
After collaborating with multiple namers, the client picked their favorite tagline. The client received a signed intellectual property agreement giving the client full ownership to the tagline.
- Collaborate with the winning namer.
- The namer will implement final adjustments.
- The client receives full intellectual property rights.
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LET ME TELL YOU ABOUT US:
Capitol Building Services is a Building Services company specializing in window cleaning. Other services include pressure washing, snow removal, metal and marble maintenance, etc. Instead of being known for window cleaning, we want to stress our role as a full service company. We have been in business since 1981 and I am a second generation owner (family owned). Located and operated in NYC, there are a lot of companies to compete against.
HERE IS WHAT WE NEED:
A catchy and memorable tagline. Although we are a small business we want to give off the impression of a bigger, more professional, national company.
OUR TARGET AUDIENCE IS:
Current clientele is 90% hospitality industry and 10% residential/commercial. Our intended target audience for this year on will be commercial office buildings (30 stories and above). Therefore generally speaking we deal more with general managers, building managers, purchasing directors and other executives. More often than not caucasian males in their late 30s to early 50s. Quality, standard of excellence and professionalism is the standard message. In addition, our message is that we are a full service company and we market trust and a close, regular face-to-face relationship.
WE LIKE THESE EXAMPLES:
Here are the ideas we had come up with so far, and ones we have used in the past. Feel free to improve or start from scratch:
For all your building's needs.
Your building is in good hands.
The new standard of clean.
A building services company.
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