• Award$250
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Business Info

BUSINESS NAME

Scarborough Wine Co

WHAT DO YOU DO?

Small wine producer from the Hunter Valley, Australia

Target Audience

WHAT IS YOUR INDUSTRY?

Wine Industry

DESCRIBE YOUR AUDIENCE

This particular project is a Special bottling of our Blue Label Chardonnay which helps to raise funds for the Prostate Cancer Foundation of Australia.
The audience for this is varied - 35 - 65 years male and female, professional, city based, 100k+ income.

WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?

We are a family owned and operated business with a commitment to producing wines of high quality for excellent value - a leader in our category. This special PCFA bottling is a way in which our family feels it can truly make a difference to an important charity by focusing our efforts on one charity.

Style and Concept

WHAT STYLES DO YOU LIKE?

Traditional, distinguished,enduring

WHAT COLORS DO YOU LIKE OR HATE?

With this special bottling a ribbon on our labels are reprinted with the PCFA Blue(PMS 3005). The important factor with this is that we are changing the ribbon colour to that of the charity.

ANY OTHER ADDITIONAL INFO? (OPTIONAL)

Previously we have used the tag line - "we have changed our ribbon for a good cause..." as we do a special print run of our label and change the ribbon colour. We are looking for a tag line which expresses a similar idea and which can be used across a few different areas of the promotion - point of sale, posters, newsletters etc.

Materials

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