10 Tips To Create a Memorable Tagline
Here are our top 10 tips to help you create a great tagline for your business.
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Tagline projects run for 7 days, but you can shorten them to as little as 1 day if you're in a hurry. Many entries come in the last few days of a project, and we encourage you to wait until the project ends before picking your favorite (tell us if you want to close the project early). You can extend your project for free, up to 7 more days if you need more time.
Tagline packages start at $299. All packages include the award to the creative and crowdspring's fee, a custom legal contract giving you full rights to the name you're buying, four award-winning customer support, tools and platform. You can select packages and features based on what you need and your budget. You will always know up front exactly what you'll pay, with no hidden costs and no surprises.
Absolutely! Every project on crowdspring is protected by a custom legal contract giving you full rights to the tagline you're buying. If you have multiple awards, you'll have separate contracts for each. Once the contract is signed and the creative is paid after you approve the tagline you picked, you can use the tagline any way you like. You can change it or alter it in any way – it's yours.
The non-winning taglines remain the property of the person who suggested those taglines. This means you may not use those other taglines in any way. But we give you an easy way to add awards and make offers in your projects when you find more than one tagline you love.
You'll see dozens of taglines from multiple creatives. The more active you are in the project, the more tagline suggestions you will get. We'll let you know every time a new tagline or comment comes in and invite you to give feedback. Years of experience show us that projects with active clients will receive more than double the number of taglines compared to projects with low client participation.
Absolutely! In fact, this is a key factor for success. Once the taglines start rolling in, let the creatives know what you think about their tagline suggestions. You can score and give individual feedback. You can also update your brief if you want to address all participants in your project. They are happy to make changes and iterate on their suggestions.
When you score each name suggestion (1 to 5 stars), your score and comments are private. Only you and the individual creative will see the star rating and comments on their tagline. Updates to your brief are public for all participants in the project.
Like more than one tagline? It happens all the time. You can start your project with multiple awards or add awards at any time during your project. You can also make offers on additional taglines after your project has been awarded.
You have seven days to select your favorite tagline after the project closes. Sometimes, you might need an extra few days. Just let us know when that happens.
In tagline projects, you'll have a private area to complete the project with the creative you chose. If you have more than one award, you'll have a separate wrap-up with each creative. You'll sign the contract and confirm the tagline and that's it - it's yours.
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Unsuccessful taglines often are too generic. If your competitor can use your tagline and it would still work well for them – you should keep working on the tagline until you find something that only you can uniquely use.
As tempting as hip taglines are, they will quickly become dated. There’s a reason each of the above taglines from Nike, Apple, and BMW has survived the test of time – they’re simple and timeless.
It’s not easy to come-up with a great tagline. Tagline consultants want to charge you thousands or tens of thousands of dollars to help come up with a strong tagline. Few business owners can afford such fees. There’s a better alternative.
Crowdspring is home to the world's best creative team. Unlike the traditional freelancer or agency market, crowdspring is a crowdsourcing marketplace. On crowdspring, tens of thousands of creatives from over 195 countries around the world compete for your business. You will get choice when you look for a tagline that you will not get anywhere else. In fact, we guarantee that you'll get at least 100 tagline suggestions. If you don't find a tagline you like when you receive fewer than 100 suggestions, we'll refund your fees in full – no questions asked.
Our unique model and process addresses many of the concerns encountered when pricing taglines. We take a lot of the work and stress out of the equation for you: you won't need to get quotes in advance for the work, or interview people or agencies.
Your set the price for your project, and creatives from around the world will suggest taglines for you to review. When your project ends, you choose the tagline you like the best. It’s that simple!
The most memorable taglines are about your customers, not about your company. If you focus your tagline on your company, your customers will wonder how it relates to them. On the other hand, by placing the focus on your customers – you’ll create a stronger brand association. Nike’s “Just do it” and Apple’s “Think Different” are great examples of placing the focus on the customers and potential customers. One common mistake companies make is to make promises in their taglines (which put the focus on the company). Don’t make promises – communicate benefits instead.
You wouldn’t want to have a complicated company name, so why would you create a complicated tagline? A good way to test for simplicity is to ask your friends, family and strangers whether they understand what your company does after they see or hear your tagline.
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Here are our top 10 tips to help you create a great tagline for your business.
A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and also your brand’s focus.
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