Consulting & Professional Services
About Your Company
We are a company that provides Filipino staff to Australian companies. This brochure is designed for Australian clients to help them understand how offshoring works as part of a sales tool. It's for business to business sales and needs to show Connect OS/Philippines as a modern, fresh, professional organisation.
Colors to Explore
Logo, company colours (as an option, happy to add greys, etc where required), copy writter content for the first 6-7 pages, some sample brochures
Top 3 Things
Professional, modern, vibrant
- Steer the document into a professional/contemporary style through the use of a more muted and restrained colour palette. Using the Connect OS colours where possible.
- Use similar iconography to the website.
- Inject vibrancy through inspirational/human imagery, per the website.
his is the Scentre Group RAP document which was intended as online only and is a great example of a PDF landscape brochure layout: https://www.scentregroup.com/getmedia/44524153-0ae4-4e0b-9fbf-da78c0a62ab9/SCG-RAP-July-2019-to-July-2021.pdf
We’ll need to look at using landscape/booklet layout given the detail in our pricing matrix.
This document also shows how important it is not to crowd pages with too much copy; the white background (or slightly off-white) and font selection also read very well on screen.
Our Connect OS iconography needs to be simple and stylised, not cartoon-ish (like the website)
A pattern device can be really useful to elevate otherwise clean, restrained page layouts. The ‘connectivity’ pattern is currently on the home page of the Connect OS website – perhaps something we could look at refining and using as in the brochure
Attached is a corporate brochure for Aretean. While we’re not aiming for such a formal tone with Connect OS, it demonstrates: a pattern device in use, as well as clearly-defined hierarchy of headings, pull-out quotes, body copy. The doc also reads well on-screen in booklet format.