Who are you?
Who are You?
Reggie Royal is a husband, father, pastor, businessman, psalmist and is now adding author to the list.
Reggie and his wife, London, launched Married Life Chicago - a Christian based initiative that provides practical knowledge on preserving the sacred covenant of marriage. It is open to the public at large and unmarried individuals who wish to be married soon are encouraged to participate as well.
Married Life has "declared war on divorce". The mission of Married Life is to increase the number of happily married couples, decrease the percentage of divorces in society, and further equip men and women with wisdom to meet each others needs in a fruitful and successful marriage.
What is your industry?
Publishing and Media
What do you need?
Reggie Royal has written a book entitled Married Life Building a Divorce Proof Marriage. The book will equip married couples and those dating with the intent to be married with all they need to build, strengthen or restore their marriages to a place where divorce will never be an option.
A book cover (front, back and side spine) is needed for this project.
The book cover design should instantly grab the readers attention on shelf and encourage them to turn over to the back cover to see what the book is about. The information on the front cover should be clear, concise and easy for readers to get what they need on the front cover.
The Design should achieve the following:
Fall within the norms for the Christian Relationships Genre within the book industry but definitely stand out from the most popular design trends
Appeal to readers and convince them to take a closer look at the book with a strong visual presence
Reflect the content of the book (10 Keys to Divorce Proofing Your Marriage)
Attractive fonts are VERY important
A design that appeals to both a male and female audience
The Front of the Book Cover should NOT have the following:
A dark background
The authors picture should not be on the front of the cover
Although this is a Christian book, I would like for it to appeal to everyone. Given this, please do not use Christian design elements (crosses, bibles, scriptures, etc.) in the design of the cover.
The Spine of the Book should have the following:
Title should be bold and easy to read when the book is on a bookshelf.
Include the author's name, and the publisher (
The Back Cover Design should include the following:
At the top please include Declare War on Divorce! this phrase should be included directly about the summary of the book
Include the Summary (Short blurb about the book see below)
A place for the price and a place for the bar code (bottom right)
Who Is Your Audience?
This books is for married couples who want to build, strengthen or restore their marriages regardless of how long they have been married. It is also for engaged or seriously dating couples who want to begin building a strong relationship prior to getting married.
The bullseye target age for this book is men and women between 25 and 45.
The design should definitely appeal to the Millennial audience (21-34)
We Like These Examples
Uncommon Marriage (By Tony Dungy) - the color stands out on shelf
Bullet Proof Marriage (By Renato Cardoso) - the bullet home element quickly speaks to the title
Love to Stay (Adam Hamilton) - Simple design that is not too busy
5 Love Languages (by Gary Chapman)
We Absolutely Must Have
A bold cover that stands out on shelf, a great design and font
A good mix of colors - not too many colors and not too busy
The cover must have the author's name on the front, the title of the book and the tagline.
We do not have a specific color scheme in mind.
The back of the cover must include this summary:
Married Life: Building a Divorce Proof Marriage is designed to equip you for victory in marriage. Many people enter into marriage with the intention that it will be forever but when the challenges come, they are ready to give up. In this book, Reggie Royal thoroughly prepares couples to endure the challenges that marriage brings. He gives 10 Keys to Divorce Proof your marriage and then equips you to enjoy every part of the journey. It is time to has "declared war on divorce". The mission of Married Life is to increase the number of happily married couples, decrease the percentage of divorces in society, and further equip men and women with wisdom to meet each others needs in a fruitful and successful marriage.
Please refer to www.marriedlifechicago.com to learn more about the organization and to see ideas for the design of the cover.
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