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Background

Industry

Community & Non-Profit

About Your Company

The Great Scots Foundation is a newly formed charity aimed at helping young, under-privileged Scots to achieve the same enormous feats of the Great Scots of the past.

Execution

About

This book will be called "Great Scots: A plan to help young Scots to be the Great Scots of the future". It describes the amazing contribution of Scots to all aspects of humanity and a plan to help future young Scots to scale the same heights and make a similar contribution. The author's name is Paul Taylor. The book will be published both on Kindle and in print, and will be aimed at the global Scottish diaspora of 40MM, most of whom live in either the UK, the US or in places such as Canada, Australia and New Zealand.

Size

A5

Style
  • Illustrated

  • Typographic

Adjectives
Abstract, Organic, Economical, Youthful, Playful, Masculine, Minimal, Modern
Colors to Explore

Blue

Preferred Fonts
  • Serif

Content

The charity has a logo already which can be found at greatscotsfoundation.com. The key words are Great Scots and these should be bigger than anything else on the page. The colors need to reflect the flag of St Andrews. When I was a kid there was a book called "First Aid in English" which, at that time, was a pale-ish blue with white text. I can see something like that but updated to something more modern.

Top 3 Things

Freshness
Energy
Scots heritage with a modern twist

Additional Info

Charity logo can be found at greatscotsfoundation.com but doesn't necessarily have to be used.

Materials

Contract
Files

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