{"id":6866,"date":"2010-07-02T10:01:41","date_gmt":"2010-07-02T15:01:41","guid":{"rendered":"http:\/\/crowdspring.wpengine.com\/?p=6866"},"modified":"2023-11-16T17:30:32","modified_gmt":"2023-11-16T23:30:32","slug":"tagline-slogan-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/tagline-slogan-marketing\/","title":{"rendered":"Think Different: How To Make Your Tagline Stand Out From The Crowd"},"content":{"rendered":"

If you’d prefer to watch a video version of this post, you can find it on crowdspring’s YouTube channel here: The Small Business Guide to Crafting the Perfect Tagline or Slogan<\/a>.<\/em><\/p>\n

As I wrote last week in 10 Tips for Startups and Small Businesses on Naming Your Company<\/a>, coming up with a great company name<\/a> for your new small business or startup can be challenging and time-consuming. Coming up with a memorable tagline<\/a> can present an even greater challenge.<\/p>\n

A tagline is supposed to communicate to your customers and potential customers what sets you apart from your competition and your brand’s focus. If you’d like some additional background on branding, you might want to read Branding Secrets of the World’s Best Brands<\/a> and What Can You Learn From The World’s Best Brands<\/a>.<\/p>\n

You’ve probably seen and heard some of the most influential taglines of the past 50 years:<\/p>\n

Got milk? (California Milk Processor Board) – 1993<\/p>\n

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Just do it (Nike) – 1988<\/p>\n

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Think different (Apple) – 1998<\/p>\n

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The ultimate driving machine (BMW) – 1975<\/p>\n

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Why did those taglines capture the attention of a wide audience, and how did each become so memorable? Money provides a partial answer. Each of the companies\/organizations that promoted one of the above taglines spent huge sums of money establishing their brand – and the tagline.<\/p>\n

You can leverage crowdSPRING’s community of more than 65,000 designers and writers<\/a> to come up with your tagline<\/a>, or you can come up with one on your own. Whether you leverage crowdSPRING’s community to help with a memorable tagline or slogain or come up with one on your own, you might find the following 10 tips useful:<\/p>\n

1. Make it unique.<\/strong> Unsuccessful taglines often are too generic. If your competitor can use your tagline and it would still work well for them – you should keep working on the tagline until you find something that only you can uniquely use.<\/p>\n

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