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If you’re starting a business<\/a>, the odds are against you:<\/p>\n The odds are stacked against new businesses, but that doesn’t mean you should lose hope.<\/p>\n You can beat the odds by surrounding yourself with experienced professionals. And, you don’t need to hire them full-time to benefit from their expertise.<\/p>\n Here are ten freelancers you should consider hiring to help your small business or startup grow faster.<\/p>\n Never underestimate the significance of a business plan, especially a well-written one.<\/p>\n Business plans<\/a> are essential to your startup’s success because a business plan is your battle plan.<\/p>\n Studies show that entrepreneurs who take the time to write a business plan are 2.5 times more likely to follow through and get their business off the ground.<\/p>\n A business plan discusses critical touchpoints such as your profitability and growth and highlights every facet of the company \u2014 from production to marketing growth to sales.<\/p>\n A professional business plan writer or consultant can help you draft a strong business plan.<\/p>\n And because they have been honed by experience in writing\u00a0winning business plans<\/a>, they can provide insights into how to make yours stand out to investors.<\/p>\n Business writers are also familiar with the language and the format investors are accustomed to.<\/p>\n A freelance business plan writer can allot time for the necessary research and writing, saving business owners and startup founders precious time.<\/p>\n The time you save can let you focus on other aspects of the business \u2013 from improving product quality to winning investors in startup pitch meetings<\/a>.<\/p>\n Build a stronger brand with our free guides. Get actionable insights to define your brand\u2019s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur.<\/p> Build a stronger brand with our free guides. Get actionable insights to define your brand\u2019s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur.<\/p> Build a stronger brand with our free guides. Get actionable insights to define your brand\u2019s unique voice, understand your market, and stand out to customers. The guides are concise, actionable, practical, and tailored for the busy entrepreneur.<\/p> Your business plan might define your target markets generally. However, it doesn’t do a deep dive into market research<\/a>.<\/p>\n A market researcher is like your startup company’s Merlin. They don’t have mythical powers. But they have the brainpower to interpret data that will help you craft informed business strategies.<\/p>\n Market research can help you reach, engage, and convert your target audience more effectively.<\/p>\n Market research pros can also help you refine your product and service offerings to prevent miscalculations. They can provide insights that will determine whether or not the size of your potential customer base is sufficient to help you launch, sustain, and grow your small business or startup.<\/p>\n Many founders and business owners fail to recognize how crucial the branding process<\/a> is to the success of a small business or startup.<\/p>\n Poor branding can undermine your overall brand strategy<\/a>.<\/p>\n Good branding is more compelling, attractive, and memorable to your customers and prospects.<\/p>\n Good design is good business.<\/p>\n An experienced branding professional<\/a> can help you complete your brand’s voice, look, feel, and appeal.<\/p>\n So much of today’s business is conducted online. When you’re a business or startup with an online presence, you know it’s crucial to build a website<\/a>.<\/p>\n An experienced web developer<\/a> could use his practical knowledge and specialized skills to build a website and work with a professional designer to design a website<\/a> that is faster, more sophisticated, and more user-friendly.<\/p>\n The best web developers are the ones that translate your vision from a concept into a digital marketing tool that optimizes engagements and conversions<\/a>.<\/p>\n Don’t forget that in addition to the visual design of your site, you’ll need to hire backend developers to build the actual site and customize integrations like e-commerce features, subscriptions, a more.<\/p>\n There is no such thing as “if you build it, they will come” regarding websites. This is especially true when your website is new.<\/p>\n For your startup to grow quickly, you need to attract site visitors from among your target audience. A seasoned web traffic specialist can help generate leads organically<\/a> through SEO<\/a>, social media, and\u00a0email marketing<\/a> campaigns, among other strategies.<\/p>\n Many startups often have limited to no budgets for paid advertising. And when they do opt to spend on advertising, every cent must count.<\/p>\n This is why you need to hire a search marketing expert who can guide your marketing strategy<\/a> through paid search marketing such as Google Ads<\/a>, remarketing\/retargeting,\u00a0social media advertising<\/a>, banner ads, and other channels.<\/p>\n A search marketing pro can help ensure that when you spend your money on paid ads, your investment is rewarded with traffic and high-quality leads.<\/p>\n Startup founders often wish human cloning was possible. When running a business, you are pulled in multiple directions simultaneously.<\/p>\n Hiring a\u00a0virtual assistant<\/a> can help you cover more ground than usual without spreading yourself too thin. You can delegate tasks<\/a> of low priority, so they don’t fall into the cracks while focusing on the more crucial aspects of the business.<\/p>\n Because digital marketing<\/a> is broad, quickly changing, and complex, it’s tough to be a successful marketing generalist. People tend to specialize and develop excellent skills in specific areas.<\/p>\n Instead of a generic approach to digital marketing, you can hire digital marketing specialists who can solely focus on their expertise, such as:<\/p>\n A good copywriter can help you craft your brand and product messaging.<\/p>\n A great content writer can help you articulate the company’s vision to its target market.<\/p>\n Because freelance copywriters<\/a> are exposed to various writing formats and styles, they can quickly adapt writing personas or voices. They can shift their writing style with ease to match your brand.<\/p>\n Your\u00a0brand logo<\/a>, the\u00a0packaging design<\/a> of your product, your business website, and all other visual elements that reflect your brand all combine to create a brand identity for your business. Brand identity<\/a> is one of the most potent marketing tools for any business. If a good graphic design can make your reputation, a bad one will break it.<\/p>\n By hiring a freelance graphic designer<\/a>, small businesses and startups can fill that gap and have a professional, custom-designed visual identity without the steep fees of a full hire or a creative agency.<\/p>\n Freelancers are not only striving to deliver fast but want and need you to be happy with their work product so that you will refer them to their next gig. Referrals are essential to a freelancer’s survival, so they’ll work hard to make you happy.<\/p>\n Freelance workers juggle multiple projects with varying timeframes. An experienced freelancer or virtual assistant who reflects positive feedback from former clients is typically efficient, professional, and highly organized.<\/p>\n Supervising everything is unnecessary, so you can focus on addressing other aspects of the business that need your attention.<\/p>\n Money is a concern for every business, but cash flow is especially critical for small businesses and startups.<\/p>\n Hiring a part-time freelancer would be a more fiscally responsible decision than hiring a full-time employee. You wouldn’t need to expose your already tight budget to the added expense of a full-time employee, and all you need to do is use a free invoice template<\/a> to make payments. Freelancers allow you the flexibility to scale your hiring needs as you scale your business.<\/p>\n A startup’s survival often comes down to its founder or founders. From the get-go, they will have a lot on their plate.<\/p>\n Startup founders often find themselves entrenched in sales and marketing, accounting, and administrative work that they can sometimes overlook the core development.<\/p>\n It is vital for a startup to keep its sights on the big picture and not get bogged down in the more rudimentary tasks of running a company.<\/p>\n Hiring a startup freelancer gives the founder more bandwidth to concentrate on core needs and tasks.<\/p>\n Many startups are on hectic schedules that require their employees to work overtime. To complete an order or a project, they often have to work on the weekends, too.<\/p>\n Working on weekends is too much to ask for from a full-time employee already rendering at least 40 hours per week. Their motivation and performance can suffer. They can quickly burn out.<\/p>\n With freelancers, however, you might not even have to deal with this problem. Many freelancers are agreeable to working weekends because their schedules are flexible.<\/p>\n Go to your own network and ask who did what for them. You are likely going to get immediate recommendations.<\/p>\n Try chatting people up online:\u00a085% of successful freelancers are part of online communities<\/a> and meetups. Many job leads and hiring ops rapidly travel through the freelancer-to-freelancer grapevine.<\/p>\n You can start with something as simple as googling “B2B email marketing specialist”. Or doing a Twitter bio search for “freelance UX designer”.<\/p>\n Then look around different portfolio websites. See who’s doing what in your industry. Freelancers leave an online trail of “breadcrumbs” you can trace with a bit of effort.<\/p>\n You can also run keyword-specific searches for people on\u00a0LinkedIn<\/a>.<\/p>\n Look up if you have shared connections with some freelancers. Or check Services Search (rebranded from LinkedIn ProFinder).<\/p>\n This feature helps you discover individual service providers on LinkedIn. The platform doesn’t broker the deal or take a fee for connecting you to anyone.<\/p>\n If there are still crickets,\u00a0 browse niche job boards. Many freelance job websites now proliferate either by industry or profession.<\/p>\n Finally, you can also head to a freelancer or talent marketplace. You may still have to do some serious candidate research, but you’d likely get a good selection of applicants.<\/p>\n\n
1. The business plan writer<\/h2>\n
Essential Branding Toolkit for Entrepreneurs<\/h2>
Get your free branding toolkit<\/i><\/a><\/div><\/div><\/div>Essential Branding Toolkit for Entrepreneurs<\/h2>
Get your free branding toolkit<\/i><\/a><\/div><\/div><\/div>Essential Branding Toolkit for Entrepreneurs<\/h2>
Get your free branding toolkit<\/i><\/a><\/div><\/div><\/div><\/p>\n2. The market researcher<\/h2>\n
3. The branding expert<\/h2>\n
4. The web developer<\/h2>\n
5. The web traffic specialist<\/h2>\n
6. The search marketing pro<\/h2>\n
7. The virtual assistant<\/h2>\n
8. The digital marketing specialist<\/h2>\n
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9. The copywriter<\/h2>\n
10. The graphic designer<\/h2>\n
6 Benefits of hiring freelancers<\/h2>\n
1. Saves time<\/h3>\n
2. Less supervision<\/h3>\n
3. Saves cost<\/h3>\n
4. Lets you focus on your core expertise<\/h3>\n
5. Keeps you flexible<\/h3>\n
Where to find freelancers for your small business or startup<\/h2>\n
Ask for referrals<\/h3>\n
Browse people online<\/h3>\n
Use LinkedIn<\/h3>\n
A job board<\/h3>\n
A freelancer marketplace<\/h3>\n
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