{"id":39635,"date":"2022-05-05T17:37:52","date_gmt":"2022-05-05T22:37:52","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39635"},"modified":"2026-04-05T17:04:09","modified_gmt":"2026-04-05T22:04:09","slug":"email-marketing-best-practices-results","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/email-marketing-best-practices-results\/","title":{"rendered":"15 Email Marketing Best Practices That Drive Results"},"content":{"rendered":"

\"laptop<\/p>\n

Sending out an email is easy. But marketing via email isn\u2019t.<\/p>\n

Email marketing<\/a> requires strategy, good execution, and testing for the best results. And it remains one of the best marketing channels for businesses of all sizes and in most industries.<\/p>\n

Email marketing is a cost-efficient way to drive conversions and engagement. It\u2019s the best and often lowest-cost marketing channel for kickstarting campaigns, promoting products and services, and sending newsletters.<\/p>\n

But to do email marketing well, you must create a marketing strategy<\/a>, set goals, and pay attention to the details.<\/p>\n

Here are 15 email marketing best practices to help drive results:<\/p>\n

Email Marketing Best Practices<\/h2>
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  1. Build your email list<\/strong><\/a><\/li>\n
  2. Prioritize timing<\/strong><\/a><\/li>\n
  3. Determine the right email frequency<\/strong><\/a><\/li>\n
  4. Create an email drip campaign<\/strong><\/a><\/li>\n
  5. Write engaging subject lines<\/strong><\/a><\/li>\n
  6. Encourage people to reply to your emails<\/strong><\/a><\/li>\n
  7. Update your email list<\/strong><\/a><\/li>\n
  8. Write engaging email copy<\/strong><\/a><\/li>\n
  9. Test subject lines, send time and copy<\/strong><\/a><\/li>\n
  10. Allow people to unsubscribe easily<\/strong><\/a><\/li>\n
  11. Prioritize personalization<\/strong><\/a><\/li>\n
  12. Be consistent<\/strong><\/a><\/li>\n
  13. Reward loyal subscribers<\/strong><\/a><\/li>\n
  14. Integrate social media into your campaigns<\/strong><\/a><\/li>\n
  15. Have a clear call to action<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    1.\u00a0\u00a0\u00a0 Build your email list<\/h2>\n

    It\u2019s easy to buy an email list<\/a> and launch a quick campaign. And if you\u2019re\u00a0starting a business<\/a>, getting a head start with a purchased list might be tempting.<\/p>\n

    But this isn\u2019t a sustainable way to grow your business. There are many reasons why you should avoid buying generic email lists:<\/p>\n