{"id":39593,"date":"2022-03-03T12:28:56","date_gmt":"2022-03-03T18:28:56","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39593"},"modified":"2022-10-21T11:09:20","modified_gmt":"2022-10-21T16:09:20","slug":"small-business-social-media-new-generation","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/small-business-social-media-new-generation\/","title":{"rendered":"Supercharge Your Small Business Marketing: How to Market to the Social Media Generation"},"content":{"rendered":"

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Imagine using the internet since your hand was large enough to hold a mouse, and you can’t remember a time before MySpace or Facebook. Imagine you’re part of a generation that makes up most\u00a0of the voting population and workforce<\/em>.<\/span><\/p>\n

The social media generation doesn’t need to imagine these things. This is their reality.<\/p>\n

Six years ago, Millennials overtook Baby Boomers<\/a> as America’s largest generation. And, their unique approach to buying (not to mention their spending dollars) impacts how we market.<\/p>\n

So how can businesses reach this vital group of consumers?<\/p>\n

Traditional advertising is not the way to go. Matthew Tyson reports<\/a>:<\/p>\n

Only about 1% of millennials claim that a compelling ad influences them. The rest are almost naturally skeptical of advertising. They think it\u2019s all spin, so they don\u2019t bother paying attention.<\/p><\/blockquote>\n

It only makes sense when considering how many ads they’ve been exposed to. Promotions just become untrustworthy white noise. So, if ads are out, what’s in? Michael Brenner explains<\/a>:<\/p>\n

Everyone wants millennials\u2019 attention, loyalty — and ultimately, their dollars. Earning those takes consistency and consideration. I found that content marketing is at the heart of both of those keys to success with this generation.<\/p><\/blockquote>\n

In other words, you need to learn how to write for and market to the social media generation.<\/p>\n

“But, wait a minute,” we hear you say… “Millennials don’t read! They have short attention spans, and they can’t be bothered.”<\/p>\n

Forget everything you think<\/span> you know about the social media generation.<\/p>\n

Millennials do read. \u00a0A Pew study<\/a> found that the 18-29 year age group read more books per year than any other age group reported. <\/span><\/p>\n

But they read differently.\u00a0<\/span>In addition to reading books, the social media generation reads electronic media. Tons of electronic media. <\/span><\/p>\n

Social media: if you want to reach Millenials – that’s where you need to be – providing content for the social media generation right on their home turf.<\/p>\n

But not just any content. Quality<\/em> content<\/a> targeted to millennials.<\/p>\n

Are you ready to take your business marketing to the next level? Here’s how you can effectively reach Millenials.<\/p>\n

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