{"id":39561,"date":"2022-03-27T20:30:03","date_gmt":"2022-03-28T01:30:03","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=39561"},"modified":"2025-10-08T09:06:50","modified_gmt":"2025-10-08T14:06:50","slug":"hiring-retail-strategies","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/hiring-retail-strategies\/","title":{"rendered":"Hiring in Retail: 7 Strategies to Hire and Retain Superstar Employees"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-39562\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/03\/27173120\/pexels-amina-filkins-5414034.jpg\" alt=\"retail employee in flower shop\" width=\"700\" height=\"466\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/03\/27173120\/pexels-amina-filkins-5414034.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/03\/27173120\/pexels-amina-filkins-5414034-300x200.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/03\/27173120\/pexels-amina-filkins-5414034-400x266.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Will your business idea succeed?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/' class='btn btn-primary' target='_blank'>Take our quiz - completely confidential and free!<\/a>\n<\/div>\n<\/p>\n<p>Retail businesses have struggled for a long time to\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-find-and-hire-highly-effective-employees\/\" target=\"_blank\" rel=\"noopener\">hire and retain great employees<\/a>.<\/p>\n<p>This struggle has become worse during the past few years. Many retail businesses have cut their hours or permanently closed because they don&#8217;t have enough staff to service their customers.<\/p>\n<p>Competition for retail employees is fierce.<\/p>\n<p>There are many reasons for this. Some employees struggled during the pandemic and decided not to return to work. Others have prioritized their health, created a better work-life balance, or found better opportunities.<\/p>\n<p>Great retail employees can help you sell more products, be more efficient, and serve customers better.<\/p>\n<p>How do you find the best performers?<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">7 strategies to hire and retain superstar employees:<\/h2><div class=\"snippet-content\"><\/p>\n<ol>\n<li><a href=\"#prioritize\"><strong>Prioritize attitude when hiring<\/strong><\/a><\/li>\n<li><a href=\"#provide\"><strong>Provide competitive compensation and benefits<\/strong><\/a><\/li>\n<li><a href=\"#recognize\"><strong>Recognize hard work<\/strong><\/a><\/li>\n<li><a href=\"#offer\"><strong>Offer flexible working conditions<\/strong><\/a><\/li>\n<li><a href=\"#create\"><strong>Create a meaningful working environment<\/strong><\/a><\/li>\n<li><a href=\"#allow\"><strong>Allow growth and career opportunities<\/strong><\/a><\/li>\n<li><a href=\"#promote\"><strong>Promote a two-way feedback culture<\/strong><\/a><\/li>\n<\/ol>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<h2 id=\"prioritize\">1. Prioritize attitude when hiring<\/h2>\n<p>Some skills can be easily taught. However, others, such as <a href=\"https:\/\/businesspartnermagazine.com\/top-interpersonal-skills-employers-value\/\" target=\"_blank\" rel=\"noopener\">interpersonal skills<\/a>, work ethic, flexibility, problem-solving, etc., are more difficult to teach.<\/p>\n<p>For example, it&#8217;s nearly impossible to teach someone to have a great attitude and personality.<\/p>\n<p>So, when hiring and assessing retail employees, look for people with a great attitude and friendly personalities. You can teach most skills, but if someone is an introvert with a very quiet nature, it&#8217;s tough to teach them to interact well with customers.<\/p>\n<p>Hiring the right people is especially critical if you&#8217;re <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">starting a business<\/a>. Your initial employees will set your overall culture and will naturally impact everyone you hire in the future.<\/p>\n<p>By hiring employees with a great attitude, you <a href=\"https:\/\/www.crowdspring.com\/blog\/retail-branding-strategies\/\" target=\"_blank\" rel=\"noopener\">strengthen your retail branding<\/a> and can ensure that you create strong opportunities for <a href=\"https:\/\/www.crowdspring.com\/blog\/emotional-branding\/\" target=\"_blank\" rel=\"noopener\">emotional branding<\/a> in your stores. After all, you want your employees to tell genuine stories about your business and bond with customers. This can happen only if your employees have a great attitude that impresses customers and prospects.<\/p>\n<p>When hiring based on attitude, ask these questions:<\/p>\n<ul>\n<li>Can this person communicate well with people?<\/li>\n<li>Does this person know how to handle stressful situations?<\/li>\n<li>Is this person good with time management?<\/li>\n<li>Is this person willing and eager to learn?<\/li>\n<li>Is this person a team player?<\/li>\n<li>Does this person value feedback?<\/li>\n<\/ul>\n<p>Finding someone who can get along with the rest of the team is vital, as this can trickle down to help create a <a href=\"https:\/\/www.crowdspring.com\/blog\/build-preserve-strong-company-culture-leadership-success\/\" target=\"_blank\" rel=\"noopener\">healthy working environment<\/a> for your business. A <a href=\"https:\/\/testlify.com\/everything-you-need-to-know-about-skill-tests\/\" target=\"_blank\" rel=\"noopener\">skill assessment test<\/a> can further ensure you hire candidates with\u00a0the necessary competencies.<span id=\"provide\"><\/span><\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">Will your business idea succeed?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2023\/08\/22130931\/startup-idea-quiz-blog-hero.png\" alt=\"illustration of entrepreneur evaluating startup ideas\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Take our free quiz and find out.<br\/><br\/>We won't ask for secrets or specifics.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/\">Start the quiz - completely confidential and free!<\/a><\/div><\/div><\/div><\/p>\n<h2>2. Provide competitive compensation and benefits<\/h2>\n<p>A well-paid employee is a happy employee\u2014and one who is more than willing to stay. <a href=\"https:\/\/blog.empuls.io\/how-to-improve-employee-retention\/\" target=\"_blank\" rel=\"noopener\">Increase employee retention<\/a> and motivation by compensating well and providing good benefits.<\/p>\n<p>Competitive compensation and benefits are more expensive but can help your business.<\/p>\n<p>When people leave (as frequently happens in retail), finding replacements <a href=\"https:\/\/www.europelanguagejobs.com\/blog\/hidden-costs-hiring-employees\" target=\"_blank\" rel=\"noopener\">costs you time and money<\/a>. So by paying more upfront, you save money over the long term.<\/p>\n<p>Competitive compensation and benefits can also help you hire younger employees. For example, millennials value flexible vacations and working hours. If you can offer both, you can compete for better candidates.<span id=\"recognize\"><\/span><\/p>\n<h2>3. Recognize hard work<\/h2>\n<p>Everybody wants to be recognized for their hard work. And working in retail is not easy. <a href=\"https:\/\/www.successories.com\/employee-awards-recognition\/1\" target=\"_blank\" rel=\"noopener\">Rewarding your employees<\/a> can foster a positive work environment and encourage continued loyalty.<\/p>\n<p>Employees must handle all kinds of customers for at least eight hours a day. But your employees are also human, and it&#8217;s important to show appreciation to <a href=\"https:\/\/www.surveymonkey.com\/curiosity\/employee-recognition-and-retention\/?zd_source=hrt&amp;zd_campaign=5503&amp;zd_term=chiradeepbasumallick\" target=\"_blank\" rel=\"noopener\">make them happy<\/a>\u00a0and heard.<\/p>\n<p>One way to show <a href=\"https:\/\/www.successories.com\/unique-corporate-gifts\/occasion\/thank-you-gifts\/1\" target=\"_blank\" rel=\"noopener\">employee appreciation<\/a> is to create unique <a href=\"https:\/\/nectarhr.com\/blog\/employee-recognition-program\" target=\"_blank\" rel=\"noopener\">employee recognition programs<\/a>. These programs can be customized according to your brand&#8217;s standards or what your employees want \u2013 after all, they&#8217;re the recipients of these programs.<\/p>\n<p>You can incorporate employee appreciation in your <a href=\"https:\/\/simpleshow.com\/blog\/recruitment-strategy-video\/\" target=\"_blank\" rel=\"noopener\">recruiting videos<\/a> to prove that you promise to promote employee appreciation and do so.<\/p>\n<p>For example,\u00a0<a href=\"https:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener\">Zappos<\/a> encourages employees to recognize each other&#8217;s hard work through incentives. Employees can give each other $50 for going the extra mile at their jobs.\u00a0<span id=\"offer\"><\/span><\/p>\n<h2>4. Offer flexible working conditions<\/h2>\n<p>Flexibility is vital to a business and its employees. Offer flexible work options to help employees create a <a href=\"https:\/\/www.springworks.in\/blog\/work-life-balance\/\" target=\"_blank\" rel=\"noopener\">better work-life balance<\/a>.<\/p>\n<p>You can also explore incentive programs like <a href=\"https:\/\/timeforge.com\/blog\/what-is-predictability-pay\/\" target=\"_blank\" rel=\"noopener\">predictability pay<\/a>, which compensates employees for last-minute schedule changes. This not only builds trust but also positions your business as a fair and employee-first workplace, boosting retention in a competitive market.<\/p>\n<p>For example, not every retail job requires someone to work at a physical location. Some jobs, such as taking telephone orders in a restaurant, can be done remotely. So, assess the positions in your business and allow some flexibility where appropriate.<span id=\"create\"><\/span><\/p>\n<h2>5. Create a meaningful and healthy working environment<\/h2>\n<p>People see working in retail as unfulfilling or less significant than other jobs. You must dispel this notion by creating a healthy and meaningful working environment as an employer.<\/p>\n<p>Workers today want to feel like they&#8217;re working towards something meaningful. So, technology and automation lessen the burden of monotonous tasks such as creating sales reports, stock audits, etc. Integrating AI tools or <a href=\"https:\/\/www.selecthub.com\/c\/hr-management-software\/\" target=\"_blank\" rel=\"noopener\">HR management software<\/a> for HR processes can further streamline operations, allowing your team to focus more on customer interaction and less on backend tasks.<\/p>\n<p>Let your employees focus instead on interacting with customers. Make them feel like they&#8217;re not robots working the same job daily to avoid burnout and loss of job interest.<\/p>\n<p>Another way to promote a\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/build-preserve-strong-company-culture-leadership-success\/\" target=\"_blank\" rel=\"noopener\">meaningful working environment<\/a> is to support a cause your employees believe in. This will help create a sense of unity and understanding among employees.<\/p>\n<p>For example,\u00a0<a href=\"http:\/\/lush.com\" target=\"_blank\" rel=\"noopener\">Lush<\/a> creates a healthy working environment for its employees by promoting diversity. The company also donates to charities, and the employees genuinely believe in their products \u2013 making marketing to customers more effective.<span id=\"allow\"><\/span><\/p>\n<h2>6. Allow growth and career opportunities<\/h2>\n<p>Employees want growth options. Providing avenues for career opportunities can help them feel less trapped and become an essential part of the business&#8217;s future.<\/p>\n<p>So, set clear expectations and help your employees learn new skills that will allow them to assist you in other areas.<\/p>\n<p>Your employees&#8217; growth will ultimately reflect on your business. Capable and qualified employees can make any business a success.<\/p>\n<p>For example, <a href=\"https:\/\/shop.lululemon.com\/\" target=\"_blank\" rel=\"noopener\">Lululemon Athletica<\/a> is a top athletic apparel company known for helping its employees learn more about the athletic retail industry and helping them grow professionally. The company offers employees free classes in their stores and allows employees to be reimbursed up to $25 weekly for community-based health and wellness programs.<span id=\"provide\"><\/span><\/p>\n<h2>7. Promote a two-way feedback culture<\/h2>\n<p>Feedback is vital to growth. And your company&#8217;s growth comes from both you and your employees.<\/p>\n<p>Feedback is a two-way street. You must create a company culture where feedback is essential and not intimidating, encouraging employees to speak their minds.<\/p>\n<p>You can start by scheduling periodic employee reviews or putting an anonymous tip box in a public area for employees. Give your employees the freedom to address their concerns.<\/p>\n<p>It would help if you started the conversation correctly. When asking for feedback, ask questions such as:<\/p>\n<ul>\n<li>How was your experience working with us the past x months?<\/li>\n<li>What specific areas can management improve?<\/li>\n<li>How can we make your time here better?<\/li>\n<li>What would change about leadership?<\/li>\n<li>What can you say about the company culture?<\/li>\n<\/ul>\n<p>When providing feedback, it&#8217;s best to use specific examples so employees know which areas they can improve or maintain specifically.<\/p>\n<h2>5 insights on creating a healthy company culture<\/h2>\n<ol>\n<li><strong>Prioritize employees&#8217; wellness and health. <\/strong>Always look out for your employees. Compromising their health and wellness can endanger your business. Be flexible and allow time for rest.<\/li>\n<li><strong>Encourage diversity and inclusion. <\/strong>Promoting diversity and inclusivity can attract superstar employees and will improve your business. An inclusive work culture will help improve <a href=\"https:\/\/www.interactsoftware.com\/blog\/101-employee-engagement-ideas-for-creative-communicators\/\" target=\"_blank\" rel=\"noopener\">employee engagement<\/a> and retention through diverse backgrounds, inputs, and perspectives.<\/li>\n<li><strong>Be transparent. <\/strong>Employees dislike being in the dark. Always provide essential information that will inform them about the business.<\/li>\n<li><strong>Maintain standards<\/strong>. Setting strong standards for your organization creates healthy stress that pushes growth. Always encourage people to work smarter, not harder, and take steps to achieve bigger goals each day. You can only do so if you learn to <a href=\"https:\/\/www.crowdspring.com\/blog\/delegation-small-business\/\" target=\"_blank\" rel=\"noopener\">delegate tasks<\/a> to your employees. You can&#8217;t do everything yourself.<\/li>\n<li><strong>Never forget the company&#8217;s core values. <\/strong>All company initiatives must be grounded in the\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/business-goals\/\" target=\"_blank\" rel=\"noopener\">company&#8217;s goals and values<\/a>. Always lead and educate your employees on the right behaviors when working and dealing with customers.<\/li>\n<\/ol>\n<p>You can do everything right as an employer, but people occasionally leave. This is when respect for each individual&#8217;s decisions comes into play. It&#8217;s not easy for your employees to let go, and the people who stay will carefully look at how you treat those who leave.<\/p>\n<p>As a retail business owner, it&#8217;s vital to give your employees the best reasons to stay: proper compensation and benefits, listening to their needs and issues, being flexible, and showing compassion when necessary.<\/p>\n<p>Make your employees happy, and you&#8217;ll attract superstars. Superstar employees will help you grow your business faster.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=smb&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great employees can help retailers sell more products, be more efficient, and improve customer service. Here are 7 strategies to improve your hiring process.<\/p>\n","protected":false},"author":25541,"featured_media":39562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1666],"tags":[3160,3159,678],"class_list":["post-39561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-growing-a-business","tag-starting-a-business","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hiring in Retail: 7 Strategies to Hire and Retain Superstar Employees - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Great employees can help retailers sell more products, be more efficient, and improve customer service. 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Here are 7 strategies to improve your hiring process.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/hiring-retail-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-28T01:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T14:06:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/03\/27173120\/pexels-amina-filkins-5414034.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mary Kyamko\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mary Kyamko\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/\"},\"author\":{\"name\":\"Mary Kyamko\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/person\\\/5439a83eeaa86b451ed9dc932ab9e02a\"},\"headline\":\"Hiring in Retail: 7 Strategies to Hire and Retain Superstar Employees\",\"datePublished\":\"2022-03-28T01:30:03+00:00\",\"dateModified\":\"2025-10-08T14:06:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/\"},\"wordCount\":1523,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/27173120\\\/pexels-amina-filkins-5414034.jpg\",\"keywords\":[\"Growing a Business\",\"Starting a Business\",\"Startups\"],\"articleSection\":[\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/\",\"name\":\"Hiring in Retail: 7 Strategies to Hire and Retain Superstar Employees - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/hiring-retail-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/27173120\\\/pexels-amina-filkins-5414034.jpg\",\"datePublished\":\"2022-03-28T01:30:03+00:00\",\"dateModified\":\"2025-10-08T14:06:50+00:00\",\"description\":\"Great employees can help retailers sell more products, be more efficient, and improve customer service. 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