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<\/div>2. Choose the right brand colors<\/h2>\n
Color has a huge impact on human emotions<\/a> and how users respond to your business. Did you know color can increase brand recognition by 80%<\/a> or more?<\/p>\n Many big-name brands use the same color consistently to embed the company logo<\/a> or business name<\/a> in users’ minds, such as UPS’s brown and yellow.<\/p>\n Be sure you:<\/p>\n You can add colors here and there to make a more emotional impact<\/a>. Red can generate excitement, so it’s often a good option for call-to-action<\/a> (CTA) buttons. Blue is a reassuring, steady color that can lend itself well to financial businesses. Black is elegant looking.<\/p>\n What color works best<\/a> for your target audience?<\/p>\n Word-of-mouth marketing is one of the most powerful tools at your disposal. A recommendation from someone who has used your product or service goes a lot farther than you asking someone to trust you.<\/p>\n People are much more likely to take the word of their peers. You can start a referral program<\/a> to reward your customers for sending new business your way.<\/p>\n Your loyal customers will be happy to tell others what they love about your brand. Sometimes you just have to ask for their help to remind them to step up and share.<\/p>\n Another way to spread the word about your business is to connect with other business owners in your area and industry. Most local communities have a chamber of commerce. Ask if they have events where you can interact with others in your area.<\/p>\n Team up with complementary companies to run joint promotions.<\/p>\n For example, a restaurant and a theater might team up and offer a discount for couples wanting to go to dinner and a movie. Another idea is to share one another’s mailing lists by promoting the other business in a newsletter.<\/p>\n In addition to reaching one another’s customer base, you’ll also gain access to people experienced in running a small business. They may have additional ideas on extending your brand’s reach without spending a fortune.<\/p>\n There are 4.48 billion people on social media<\/a>, increasing over 13% in one year. If you aren’t already tapping into social platforms to spread the word about your business<\/a>, now is the time to jump on board.<\/p>\n Think about how you can spread the word to your target audience. You don’t have to reach over four billion people. You only need to reach the ones likely to become your customers. You can do so via advertising and messaging highly targeted to your chosen demographics.<\/p>\n You can also develop campaigns likely to spread<\/a>, such as asking your audience to do something good and tagging your business with a hashtag.<\/p>\n Have your users share a photo using your product and donate money for likes and shares to a particular cause.<\/p>\n Think about what your audience is most likely to share that might spread the word about your brand while also making a positive difference in the world.<\/p>\n A blog can be your budget-friendly best friend in building brand awareness. You can establish yourself as an expert on a topic and gain traffic from search engines. Study search engine optimization (SEO) strategies, and use best practices to help your articles rank high in results.<\/p>\n For example, you might have a hard time ranking for a popular keyword such as “pizza,” but you can improve your SEO and rank for a phrase such as “pineapple pizza recipe for new cooks.”<\/p>\n Learn the format, length, and best practices to grab the attention of search engines and browsers, and you’ll gain traffic to your site.<\/p>\n Once people see you as the go-to expert on a topic, they’re more likely to buy from you when they need what you sell.<\/p>\n The right company culture puts customers first and gets workers excited about what you’re doing. If you train your staff and make them feel part of the team, they can help spread the word about your brand.<\/p>\n Remember that every person who works for you has family and friends. When they tell people how much they love their job and how amazing your products and services are, those folks will want to see for themselves.<\/p>\n You can also let them discount family and friends for an added perk. Reward them for big orders with a freebie, discount, or gift card. Look for ways to reward your most loyal workers just like your loyal customers.<\/p>\n You should also set some social media policies. It’s good to let your staff post about your brand and share links, but you need to control it, or it could get out of hand. Perhaps have a company page where you share posts they can put on their walls and reward the employee who has the most likes and shares.<\/p>\n In the early days of trying to get the word out about your brand, it’s easy to overdo it. You see a question on an online forum and want to answer that your product is the perfect solution.<\/p>\n However, being spammy will only hurt your brand reputation in the long run. You’re much better off offering some generic advice and hoping someone clicks on your name and sees you know what you’re talking about.<\/p>\n You could also say, “This is my area of expertise, and here is how you fix the issue.” Since you aren’t outright mentioning your brand, you aren’t spamming groups, but you also plant a seed in the reader’s mind to go look you up possibly.<\/p>\n Don’t email people who haven’t signed up for your list. Don’t jump onto threads other marketers started and take them over. Be respectful and share about your business only when appropriate to do so. You want to increase awareness but in a positive way.<\/p>\n Take advantage of every opportunity you’re given to increase exposure for your business. Consider including your email signature as an additional marketing channel<\/a>. Put your logo on your checks. Add a tagline to your product packaging<\/a>. Spend a few hours optimizing your local SEO strategy<\/a>.<\/p>\n If someone invites you to a radio talk show, accept. If you can put your name on a little league banner, take it. If you’re sharing links on social networks, use a custom URL shortener<\/a> to create branded links. Look for every budget-friendly thing that fits your audience and leap on it.<\/p>\n In the early days, especially, getting your name in front of others as much as possible is vital. Later, you can choose to be pickier and invest more in targeted marketing.<\/p>\n\n
3. Seek client referrals<\/h2>\n
4. Find networking opportunities<\/h2>\n
5. Experiment to create viral campaigns<\/h2>\n
6. Establish your expertise<\/h2>\n
7. Encourage company culture<\/h2>\n
8. Avoid spam<\/h2>\n
Never miss an opportunity<\/h2>\n
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