{"id":38938,"date":"2021-09-16T18:11:11","date_gmt":"2021-09-16T23:11:11","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=38938"},"modified":"2026-04-05T16:50:37","modified_gmt":"2026-04-05T21:50:37","slug":"video-marketing-b2b","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/video-marketing-b2b\/","title":{"rendered":"How B2B Video Marketing is Changing Marketing Strategies for the Foreseeable Future"},"content":{"rendered":"

\"PhotoThe days of static images and slow load times are gone forever.<\/p>\n

Video is the number one medium used by marketers and businesses. Video should be a key part of your content marketing strategy<\/a>. Every day, more companies see and harness the power of video marketing<\/a> as part of their brand strategy<\/a>.<\/p>\n

Video marketing\u00a0is the easiest way to effectively spread your message and vision and build your\u00a0brand<\/a>. Everyone is watching videos online, so<\/span>\u00a0what better way to reach your ideal customer?<\/p>\n

However, many businesses are still hesitant to create video content. Will yours be one of them and get left behind? And is video a viable strategy for B2B (business-to-business) businesses?<\/p>\n

Video helps you meet customers where they are<\/h2>\n

Tons of platforms are centered around video content. So, which one is right for your company depends on demographics. One of the most significant deciding factors should be the platforms your target audience favors.<\/p>\n

But no matter where your audience is, they’re all watching hours of video.<\/p>\n

Right now, 77% of all people aged 15 to 35<\/a> use YouTube. And 73% of 36 to 45-year-old Americans also frequent YouTube. That means no matter what you\u2019re selling or who you\u2019re selling to, they\u2019re on YouTube.<\/p>\n

YouTube is still a growing platform, reportedly doubling viewership yearly. In fact, on average, people consume one billion hours of YouTube<\/a> videos! With so many eyes on YouTube\u2019s video content, that\u2019s a lot of free traffic.<\/p>\n

YouTube is only one of several successful video content platforms.<\/p>\n

Instagram used to be known only as an image-sharing platform. But Instagram\u2019s Reels has become another popular method for sharing video content. And with 1 billion users on Instagram<\/a>, it\u2019s no wonder so many companies use it.<\/p>\n

Instagram is a fantastic tool for getting your brand seen. With 62% of its billion users being aged 18 to 34, its audience is varied. So, the platform has a mix of B2B and B2C (business-to-consumer) customers.<\/p>\n

The best thing about Instagram is that it offers two ways to share video content. It has Reels and a feature called Instagram TV.<\/p>\n

Both draw a lot of viewers. But they each serve a different purpose.<\/p>\n

Reels are short videos, and Instagram TV allows much longer ones. Both are powerful tools for getting a brand noticed.<\/p>\n

Facebook is another excellent platform<\/a> for businesses to post content. It has over 2.85 billion active users worldwide<\/a>, including about 200 million in the USA.<\/p>\n

So, out of all the available platforms, Facebook may be the best for B2B businesses because it has the most varied audience. The largest age group by percentage is 18-34.<\/p>\n

Regardless of your ideal customer, there is a good chance you\u2019ll find them on Facebook.<\/p>\n

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