{"id":36868,"date":"2020-09-11T10:51:15","date_gmt":"2020-09-11T15:51:15","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=36868"},"modified":"2023-06-06T19:03:40","modified_gmt":"2023-06-07T00:03:40","slug":"packaging-design-covid","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/packaging-design-covid\/","title":{"rendered":"3 Essential Ways Packaging Design Will Change Because of Covid-19"},"content":{"rendered":"

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It should come as no surprise that the world has changed in fundamental ways since Covid-19 entered our lives.<\/p>\n

Every industry, including the packaging industry, is searching for ways to adapt.<\/p>\n

Product packaging – always an unsung hero – has developed an even more vital role in the Covid-19 world.<\/p>\n

Early shelter-at-home orders made food delivery and eCommerce a necessity, driving increased packaging demand. And concerns over surface contamination changed the way that many people interact with the packaging that arrives in their homes.<\/p>\n

Even with states re-opening, these trends continue.<\/p>\n

Packaging design<\/a> is cued up to respond to the “new normal” in three essential ways.<\/p>\n

Adapt product packaging to shifting buying patterns<\/h2>\n
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Coronavirus impact on retail e-commerce website traffic worldwide as of June 2020, by average monthly visits (Credit: Statista<\/a>)<\/p><\/div>\n

The coronavirus has changed the way that people shop. Running out to the store now carries inherent risks that simply weren’t a consideration before. Online shopping has become the safest choice.<\/p>\n

You’ll see from the graph above that e-commerce web traffic has spiked significantly (far surpassing even the holiday shopping spike just a few months prior). This means that it’s more important than ever for packaging design to accommodate the rigors of shipping.<\/p>\n

Dave Berriman, technical manager at ULMA Packaging UK, explains<\/a>:<\/p>\n

One challenge of e-commerce is increased transportation, as packs go through more travel stages to get to the consumer. Packs must therefore provide suitable mechanical protection, so the product looks good and well preserved upon reaching the buyer.<\/p><\/blockquote>\n

Even items that are not traditional e-commerce purchases – like fresh produce – are being bought online by thousands of shoppers every day.<\/p>\n

Going forward, packaging designers must be mindful of the additional physical demands being placed upon packaging to accommodate shoppers’ preference for online buying.<\/p>\n

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