{"id":36813,"date":"2020-09-02T11:47:00","date_gmt":"2020-09-02T16:47:00","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=36813"},"modified":"2025-08-17T23:41:20","modified_gmt":"2025-08-18T04:41:20","slug":"beauty-website","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/beauty-website\/","title":{"rendered":"6 Proven Tips to Help Your Beauty Website Win More Customers"},"content":{"rendered":"

\"\"<\/p>\n

Seventy-five percent of people judge the credibility of a business based on its website<\/a>.<\/p>\n

But that shouldn’t come as a surprise to you. Whether you sell makeup, haircare, or skincare products or run a beauty salon, nail bar, barbershop, or spa, as a beauty industry insider, you know that looks are important.<\/p>\n

And, if your beauty website looks bad, it’s turning potential clients away.<\/p>\n

So, it’s time to take a good hard look at your website – and give it a make-over, if necessary.<\/p>\n

Here are 6 proven techniques to make your beauty website more credible and effective:<\/h2>
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  1. Showcase your unique brand<\/strong><\/a><\/li>\n
  2. Design your website for fast load speeds<\/strong><\/a><\/li>\n
  3. Make it easy for guests to book appointments<\/strong><\/a><\/li>\n
  4. Pay attention to details<\/strong><\/a><\/li>\n
  5. Humanize your business<\/strong><\/a><\/li>\n
  6. Show your style and skill with photos<\/strong><\/a><\/li>\n<\/ol>\n

    <\/div><\/div>\n

    1. Showcase your unique brand<\/h2>\n

    \"\"<\/p>\n

    You know the best look for one client may be terrible for another.<\/p>\n

    Each client is unique.<\/p>\n

    And, just as you help your clients to look the best version of themselves, your website design must showcase your brand’s unique identity<\/a>.<\/p>\n

    This is especially important for new beauty businesses. If you’re putting together your business plan<\/a> while preparing to start a new beauty business, don’t overlook the importance of creating a strong visual identity.<\/p>\n

    After all, clients don’t want to look like everyone else. They want to showcase their unique self. They look to see if your beauty business stands out uniquely and offers something special and different.<\/p>\n

    For example, if your website uses a generic template and looks like thousands of other salons, nail care, or makeup sites, people won\u2019t be able to differentiate you from your many competitors<\/a>.<\/p>\n

    In fact, this is true for every aspect of your company’s brand identity, including your business name<\/a> and your\u00a0company logo. Both must be unique if you want to build a brand that stands out and attracts great clients.<\/p>\n

    The differentiating factors that make your business unique must be visible so that your<\/em> clients and prospective clients (those naturally attracted to your brand’s mission<\/a>, aesthetic, and personality) can identify you.<\/p>\n

    A well-designed website will show what makes your beauty business unique and attract those clients.<\/p>\n

    And don\u2019t be deterred by the price of custom website design. Some beauty business owners worry that the cost of website design<\/span><\/a>\u00a0can be prohibitively high.<\/p>\n

    Many design companies and agencies indeed charge thousands of dollars for their services. But this isn\u2019t universally true (crowdspring\u2019s custom website design<\/span><\/a>\u00a0projects start at just $899, including all fees).<\/p>\n

    Action items:<\/h3>\n