![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/11132238\/pexels-tim-mossholder-3643926.jpg\")
<\/p>\n![](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\")
<\/div>\n
Don't delay creating a business website because you're unsure how to start. You can set up your business website in just 6 steps.<\/p>\n
<\/div>Read More<\/i><\/a> Here are a few tips that will ensure your business website design makes the right impact:<\/p>\n Creating a user-friendly, on-brand website isn’t for amateurs. We always recommend working with professional website designers<\/a> to create a custom website following best practices. Web designers know how to create a user-friendly website highlighting your brand to its best advantage.<\/p>\n But, we know that a custom website isn’t always in the budget. So, if you use a website template, at a minimum, customize it with original illustrations to ensure it looks like your<\/em> website and not a generic template.<\/p>\n Content marketing is the currency of online business.<\/p>\n People expect the companies they work with to show authority in their field. Quality online content is the most effective way to demonstrate that authority to people who are not yet your customers.<\/p>\n Rebecca Riserbato of HubSpot explains that content marketing is important<\/a>:<\/p>\n ….because it answers your audience\u2019s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands.<\/p><\/blockquote>\n Not to mention, many new customer prospects will discover your business through your content.<\/p>\n For these reasons, having a blog where all of your valuable, lead-generating, authority-building content can live is essential.<\/p>\n It’s equally important for your blog’s visual design to convey the same authority and professionalism as the content itself.<\/p>\n We’re all familiar with the urban legend of a brilliant business idea<\/a> scribbled on a crumpled bar napkin. But the reality is that if your blog looks like a mess, it will call your credibility into question.<\/p>\n So, take the time to develop a professional blog theme that embodies your brand and provides a first-rate home for your brilliant content.<\/p>\n For inspiration, take a look at the best small business marketing blogs<\/a> this year.<\/p>\n It takes repeated interactions to win over today’s web-savvy, research-centric shoppers.<\/p>\n It takes an average of 7 interactions before a lead becomes a customer<\/a>. This is known as the “Rule of 7.”<\/p>\n When a new prospect finds your website through organic search or a friend’s recommendation, that counts as one interaction.<\/p>\n Just one… out of seven.<\/p>\n Your work is just starting. You’ve got to reach out and follow up.<\/p>\n And email is the way to do it.<\/p>\n But before you can reach out, you’ve got to get an email address.<\/p>\n Your business needs an email capture form – like this one:<\/p>\n (PS –\u00a0 that’s a real form. Feel free to sign up).<\/p>\n The form design should include:<\/p>\n If you’re not a graphic or web designer, we advise enlisting a professional’s help to design the form. Lead generation for your business<\/a> is not the time to save a few dollars.<\/p>\n A poor design will undermine trust and credibility, leaving you without a new lead.<\/p>\n On the other hand, a strong design will make a positive impression, giving prospects the confidence to share their email address with you.<\/p>\n Once you’ve acquired a visitor’s email address, you can follow up with them and start racking up those 7 interactions that lead to a sale.<\/p>\n But remember that this isn’t a turn-key situation. While repeated interactions are necessary to convert a customer, they are not guaranteed.<\/p>\n You have to continue making a great impression with every subsequent touch-point. This is where a smartly designed email template<\/a> can help.<\/p>\n A good email template immediately communicates two things to any viewer:<\/p>\n Using your signature color palette and including your company logo<\/a>, your email template will reinforce your brand identity with every single open.<\/p>\n And this template can be used for all of your outgoing emails – so it’s a worthwhile investment.<\/p>\n Share information your audience values with every message, and you’ll build relationships. And, over time, those people will become your customers.<\/p>\n Not all marketing copy is created equal. Learn to write compelling marketing emails that sell.<\/p>\n![](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/){kind=logo}
<\/div>\n\n
Build authority with a business blog<\/h3>\n
Nurture relationships with email marketing<\/h3>\n
Email capture form<\/h4>\n
![\"logo](\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\"){kind=logo}
<\/div>\n
Email template<\/h4>\n
\n
Want to brush up on your marketing copywriting skills?<\/h3>
![\"\"](\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"