{"id":36326,"date":"2020-08-27T09:44:25","date_gmt":"2020-08-27T14:44:25","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=36326"},"modified":"2024-04-02T18:07:13","modified_gmt":"2024-04-02T23:07:13","slug":"low-cost-marketing-ideas","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/","title":{"rendered":"6 Proven Low-Budget Marketing Ideas for Small Businesses"},"content":{"rendered":"<p><a href=\"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/pexels-lukas-590041\/\" rel=\"attachment wp-att-36843\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-36843\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg\" alt=\"hand pointing to a marketing and sales results graph\" width=\"700\" height=\"464\" \/><\/a><\/p>\n<p>Whether you&#8217;re a small startup or an established small business, knowing how to market your business is vital to its success.<\/p>\n<p>If you&#8217;re worried that all effective marketing has to be expensive, let us reassure you &#8211; <em>it doesn&#8217;t have to be.\u00a0<\/em><\/p>\n<p>There are many terrific opportunities to earn customers while staying within a small business marketing budget.<\/p>\n<p>Try these inexpensive marketing tactics to get you started.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">6 proven low-budget marketing ideas<\/h2><div class=\"snippet-content\"><\/p>\n<ol>\n<li><a href=\"#strategy\"><strong>Develop a marketing strategy<\/strong><\/a><\/li>\n<li><a href=\"#blog\"><strong>Create a company blog<\/strong><\/a><\/li>\n<li><a href=\"#video\"><strong>Capture attention with video<\/strong><\/a><\/li>\n<li><a href=\"#socialreach\"><strong>Engage in social media<\/strong><\/a><\/li>\n<li><a href=\"#website\"><strong>Invest in a professional website<\/strong><\/a><\/li>\n<li><a href=\"#community\"><strong>Get involved in your community<\/strong><\/a><\/li>\n<\/ol>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<h2 id=\"strategy\">1. Develop a marketing strategy<\/h2>\n<p>Marketing is the lifeline that helps your small business to reach and connect with your audience.<\/p>\n<p>And, it&#8217;s ultimately the driving factor in long-term growth.<\/p>\n<p>For your business to grow, it must be seen.<\/p>\n<p>But, <a href=\"https:\/\/www.crowdspring.com\/blog\/marketing-plan\/\" target=\"_blank\" rel=\"noopener\">you can&#8217;t market your business effectively without a strong marketing plan<\/a>. You can&#8217;t fire blindly and hope for the best. That&#8217;s how you&#8217;ll end up spending lots of money and get little value for what you spent.<\/p>\n<p><em>You need a marketing plan that lays out your goals and a clear strategy.<\/em><\/p>\n<p>And, if you&#8217;re just <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">starting a business<\/a>, this is the perfect time to build your marketing plan. In fact, as you <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">write a business plan<\/a>, your marketing strategy will be one of the core topics you&#8217;ll research and include in your plan.<\/p>\n<p>If you already have an established business but struggling to grow it, this is your chance to put your business back on a strong path to success.<\/p>\n<p>A strong marketing strategy should:<\/p>\n<ul>\n<li>Build on your company&#8217;s <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand identity<\/a> by answering the &#8220;who&#8221; and &#8220;what&#8221; questions of your business.<\/li>\n<li>Think holistically to engage both new and existing customers.<\/li>\n<li>Establish a digital presence and prioritize a professionally designed website, blog, and social media presence.<\/li>\n<li>Create high-quality content that is useful, relevant, and actionable.<\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/lead-magnets-conversions\/\" target=\"_blank\" rel=\"noopener\">Generate and convert new leads consistently<\/a>.<\/li>\n<\/ul>\n<p>Take the time to develop a strategy that can be accomplished with the time and money that you have available. There are many strong <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-marketing-shoestring-budget\/\" target=\"_blank\" rel=\"noopener noreferrer\">low-cost marketing tactics<\/a> that can be executed on a shoestring budget.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">How much is a great logo worth to your business?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\" alt=\"logo designer sitting in front of a computer\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 quick questions & gain 15 valuable insights to drive customer loyalty and business growth.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/logo-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h2 id=\"blog\">2. Create a company blog<\/h2>\n<p>If you have a company blog, you already know it&#8217;s good for business.<\/p>\n<p>If your company doesn&#8217;t have a blog, you&#8217;re missing out on leads, sales, and other valuable benefits.<\/p>\n<p>When planned well, blogging can:<\/p>\n<ul>\n<li><strong>Boost SEO<\/strong>: Search engines gravitate toward fresh and valuable content.<\/li>\n<li><strong>Drive traffic to your website<\/strong>: This traffic then turns into leads and new customers.<\/li>\n<li><strong>Establish authority<\/strong>: Your company&#8217;s expertise positions you as subject matter experts.<\/li>\n<li><strong>Connect you to clients<\/strong>: Blogging gives you a space to connect with seasoned, new, and potential customers all at once.<\/li>\n<\/ul>\n<p>You can <a href=\"https:\/\/www.bloggersideas.com\/how-to-launch-a-self-hosted-wordpress-blog\/\" target=\"_blank\" rel=\"noopener\">launch a blog for your business<\/a> with very little money. And, it&#8217;s relatively simple to do. You&#8217;ll need to decide on a name, a blog design, and the best platform to host your blog. Then write about what you know best.<\/p>\n<h3>Your content must be high-quality<\/h3>\n<p>Strong blog content will build trust, brand awareness, and convert leads to customers. Weak content only takes slightly less time to create but will yield none of the benefits.<\/p>\n<p>Aim for your content to be:<\/p>\n<ul>\n<li><strong>Relevant<\/strong>: By focusing content on brands, projects, services, or needs that relate to your business, you&#8217;ll yield maximum results.<\/li>\n<li><strong>Valuable<\/strong>: Your content is valuable when it teaches its audience how to do something, helps them to make a decision, or fixes a problem. Such content will position you as a subject matter authority and inspire loyalty to your brand.<\/li>\n<li><strong>Consistent<\/strong>: Prospects will show up when you are consistent.\u00a0 If you show up consistently, they will too.<\/li>\n<\/ul>\n<p>Develop a blogging strategy for your company as soon as possible, and begin reaping the rewards it offers. For more insights, take a look at our <a href=\"https:\/\/www.crowdspring.com\/blog\/content-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">comprehensive content marketing guide<\/a>.<\/p>\n<h2 id=\"video\">3. Capture and hold attention with video<\/h2>\n<p>Video marketing isn&#8217;t new. Marketers have used video and live streaming\u00a0successfully on blogs, websites, and social media for years.<\/p>\n<p>What has changed, however, is <em>how<\/em> important video has become.<\/p>\n<p>Viewers today consume video content for <a href=\"https:\/\/blog.hubspot.com\/marketing\/content-trends-preferences\" target=\"_blank\" rel=\"noopener noreferrer\">longer periods of time<\/a>\u00a0than other forms of online marketing.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-36356 aligncenter\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/07\/04130629\/content-trends-1-report-02.png\" alt=\"\" width=\"639\" height=\"389\" \/><\/p>\n<p>And, while video can be wildly effective, it can also be expensive.<\/p>\n<p>But, there are ways to create great video at a reasonable cost. Here are three tips to help you produce effective video content without breaking the bank:<\/p>\n<ol>\n<li><strong>Go live<\/strong>: Use Facebook and Instagram live feeds to share videos <a href=\"https:\/\/www.veed.io\/tools\/webcam-test\" target=\"_blank\" rel=\"noopener\">using your webcam<\/a> or smartphone. Viewers can immediately like and share your content, driving immediate traffic to you. Be sure to save, though, or you won&#8217;t reap the long-term benefits!<\/li>\n<li><strong>Be the teacher<\/strong>: Position yourself as a subject matter expert by offering live webinars. Save the webinars and promote them via social media or as gated lead generation content that you can deliver via email.<\/li>\n<li><strong>Keep it short<\/strong>: You&#8217;re passionate about your content, we know! Keeping your videos short is the best strategy. There are varying studies over how long a marketing video should be, but the consensus is that engagement starts to lessen around the two-minute mark.<\/li>\n<\/ol>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a free brand review?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/07\/09131004\/brand-identity-grader-blog-cta-hero.png\" alt=\"brand identity grader hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 short questions and we will send a custom report with actionable insights and specific actions you can take to build a stronger brand.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the info to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"brand-identity-grader-landing-page\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want a stronger brand!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<h2 id=\"socialreach\">4. Engage in social media<\/h2>\n<p>No one could have predicted social media&#8217;s effect on the world.<\/p>\n<p>It is estimated that there are <a href=\"https:\/\/datareportal.com\/reports\/digital-2020-global-digital-overview\" target=\"_blank\" rel=\"noopener noreferrer\">3.8 billion<\/a> active social media users, which is quite an evolution from the early 2000s when social networks first took off.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-36408 aligncenter\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/07\/04130636\/growth-of-social-networks.jpg\" alt=\"\" width=\"700\" height=\"443\" \/><\/p>\n<p>Social media marketing is a cost-effective way to harness all the social media buzz into quantifiable marketing leads.<\/p>\n<p>This methodology works because it meets your customers where <em>they&#8217;re at<\/em> &#8211; a move that pays off big.<\/p>\n<h3>Invest your time in the right platform<\/h3>\n<p>The question is never if you should do marketing with social media, but instead, which platforms make the most sense for your business and your <a href=\"https:\/\/www.spendesk.com\/blog\/marketing-budget-examples\/\" target=\"_blank\" rel=\"noopener\">marketing budget<\/a>.<\/p>\n<p>After all, social media platforms are not created equal. What works for a millennial-centric art studio may not be effective for a real estate firm.<\/p>\n<p>As we previously <a href=\"https:\/\/www.crowdspring.com\/blog\/7-ways-to-increase-social-media-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">wrote<\/a>,<\/p>\n<blockquote><p>Your\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/lean-marketing-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">business goals<\/a>\u00a0will help to determine what platforms will be the best fit for you.<\/p>\n<p>Here are some of the most popular social media platforms you might want to consider:<\/p>\n<ul>\n<li><b>Facebook-<\/b>\u00a0allows you to post longer text-based content as well as infographics, gifs, photos,\u00a0and video.<\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/twitter-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a> \u2013 short text posts (280 characters or less) and images, gifs, and video.<\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/instagram-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Instagram<\/strong><\/a>\u00a0\u2013 a mobile platform for sharing photos and videos, and Instagram Stories.<\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/linkedin-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Linkedin<\/strong><\/a> \u2013 a networking website for professionals, can post written articles, infographics, and video.<\/li>\n<li><strong>Pinterest<\/strong>\u00a0\u2013 a photo-based SM network used to research and organize images that often link to link to longer content.<\/li>\n<\/ul>\n<\/blockquote>\n<h3>Develop a social media marketing plan<\/h3>\n<ol>\n<li><strong>Set goals<\/strong>: set social marketing goals that make sense for your business. We love this <a href=\"https:\/\/www.crowdspring.com\/blog\/visual-marketing\/\" target=\"_blank\" rel=\"noopener\">visual<\/a> from <a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite:<\/a><br \/>\n<img decoding=\"async\" class=\"size-full wp-image-36411 aligncenter\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/07\/04130639\/social-media-strategy-social-media-goals-620x277-1.png\" alt=\"\" width=\"620\" height=\"277\" \/><\/li>\n<li><strong>Know your customer:<\/strong> Which platforms are they on? What times are they most active? What type of social influencing is most effective?<\/li>\n<li><strong>Research your competition:<\/strong>\u00a0Determine which social networks their customers are on, and the type of content that appeals to those customers.<\/li>\n<li><strong>Set-up:<\/strong> Register and set up your social media platforms.<\/li>\n<li><strong>Audit: <\/strong>Conduct a <a href=\"https:\/\/blog.powr.io\/how-to-perform-a-social-media-audit\" target=\"_blank\" rel=\"noopener\">social media audit<\/a> to assess what works and what does not. (This is where those metrics in the illustration above come in handy!)<\/li>\n<\/ol>\n<p>When done well, social media marketing will generate leads and revenue while being very easy on the budget.<\/p>\n<p>Develop a plan. But, remain flexible. You may need to adapt your plan as your customer&#8217;s preferences and buying patterns change.<\/p>\n<h2 id=\"website\">5. Invest in a professional website<\/h2>\n<p>Once upon a time, just having a business website was enough.<\/p>\n<p>But, that&#8217;s no longer the case.<\/p>\n<p>Today, clients expect a website optimized to <a href=\"https:\/\/imagify.io\/blog\/how-to-make-photos-load-faster-wordpress\/\" target=\"_blank\" rel=\"noopener\">make your photos load faster<\/a> and an interactive, well-designed, easy-to-navigate website experience. And you don&#8217;t want to disappoint them.<\/p>\n<p>A custom business website can do more for your business&#8217;s online marketing than any other digital marketing strategy.<\/p>\n<p>Consider these important statistics:<\/p>\n<ul>\n<li>94% of <a href=\"https:\/\/www.researchgate.net\/publication\/221516871_Trust_and_mistrust_of_online_health_sites\" target=\"_blank\" rel=\"noopener noreferrer\">first impressions<\/a> on your website are design-related.<\/li>\n<li>A recent <a href=\"https:\/\/credibility.stanford.edu\/guidelines\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford report<\/a> found that 75% of people judge the success of a business based on how their website looks.<\/li>\n<li>38% of users will <a href=\"https:\/\/www.bluecorona.com\/blog\/20-web-design-facts-small-business-owners\/\" target=\"_blank\" rel=\"noopener noreferrer\">stop engaging<\/a> in a website if the layout or content is unattractive.<\/li>\n<\/ul>\n<p>Setting up your website can seem daunting, but it&#8217;s not as hard as you might think.<\/p>\n<div class=\"related-post-snippet\"><div class=\"intro\">TELL ME MORE!<\/div><h3 class=\"title\">Need help creating a strong business website?<\/h3><div class=\"related-post-content\"><\/p>\n<p>Read this guide on how to create a business website in 6 easy steps.<\/p>\n<p><\/div><a class=\"cta\" target=\"_blank\" href=\"\/blog\/small-business-website\/\">Read More<i class=\"fa fa-long-arrow-right\"><\/i><\/a><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>Your website design matters &#8211; keep it simple<\/h3>\n<p>We can&#8217;t emphasize enough the importance of good website design.<\/p>\n<p>With that in mind, even if your business is complex, your website design shouldn&#8217;t be.<\/p>\n<p>Digital marketing expert\u00a0Neil Patel\u00a0<a href=\"https:\/\/www.quicksprout.com\/2017\/11\/27\/why-websites-with-simple-designs-have-higher-conversion-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\">points out<\/a>:<\/p>\n<blockquote><p>Far too often I see websites try to jam too much information into a very small space. The navigation is confusing, and it\u2019s overwhelming for anyone viewing the site. If this is starting to sound like the layout of your website, it could be the reason why your conversion rates are unsatisfactory. Even if you don\u2019t think your design is too cluttered, there\u2019s always room for improvement.<\/p><\/blockquote>\n<div class=\"related-post-snippet\"><div class=\"intro\">TELL ME MORE!<\/div><h3 class=\"title\">Why is simple website design better?<\/h3><div class=\"related-post-content\"><\/p>\n<ol>\n<li>Simple websites convert better.<\/li>\n<li>Simple web designs load faster.<\/li>\n<li>Simple designs are more mobile-friendly.<\/li>\n<li>Simple websites cost less.<\/li>\n<li>Simple websites reduce user friction.<\/li>\n<\/ol>\n<p><\/div><a class=\"cta\" target=\"_blank\" href=\"\/blog\/simple-website-design\/\">Read More<i class=\"fa fa-long-arrow-right\"><\/i><\/a><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3><span style=\"color: #1a1919;\">Professional web design is worth the cost &#8211; and it&#8217;s less than you think<\/span><\/h3>\n<p>You get it. Your website is really important. But you find yourself grimacing about the potential costs.<\/p>\n<p>You&#8217;re not alone, by the way. Most business owners worry about the <a href=\"https:\/\/www.crowdspring.com\/cost-of-design\/website-design-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">cost of website design<\/a>.<\/p>\n<p>But, take a deep breath &#8211; you <em>can<\/em> afford to have an on-brand, revenue-generating website regardless of your budget. Custom website design doesn&#8217;t have to cost tens of thousands of dollars. For example, crowdspring projects for <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional website design<\/a> start at just $899.<\/p>\n<p>Your website is one of your most valuable marketing tools. It continues working for your business even when you&#8217;re sleeping. So, make it the priority it deserves.<\/p>\n<h2 id=\"community\">6. Get involved in your community<\/h2>\n<p>We&#8217;ve already touched on the importance of finding your clients online; but, don&#8217;t forget the value of local support.<\/p>\n<p>It doesn&#8217;t take a massive marketing budget to communicate with your local community. And while the starting point should be to <a href=\"https:\/\/www.crowdspring.com\/blog\/local-seo\/\" target=\"_blank\" rel=\"noopener\">optimize your local SEO efforts<\/a>, you should not stop there.<\/p>\n<p>Getting involved in your community <em>can<\/em> have a massive payout.<\/p>\n<p>Community involvement can:<\/p>\n<ul>\n<li>Increase brand recognition.<\/li>\n<li>Boost your brand reputation.<\/li>\n<li>Help you learn more about your client base.<\/li>\n<\/ul>\n<p>Consumers are more likely to choose your business if they know who you are. And, community involvement can add an extra layer of trust to that brand awareness.<\/p>\n<p>Potential customers are more likely to choose a company that invests in their local community than a competitor that does not.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">How can I introduce my business to my community?<\/h2><div class=\"snippet-content\"><\/p>\n<ol>\n<li><strong>Host an informational event<\/strong>: Block party anyone? Host an event to introduce yourself and what you offer to your community.<\/li>\n<li><strong>Take on speaking engagements<\/strong>: Share your expertise with the community. Your knowledge can benefit them and position you as a subject matter expert.<\/li>\n<li><strong>Apply for local business awards<\/strong>: Business awards are a great way to build brand awareness and credibility.<\/li>\n<li><strong>Give back<\/strong>: What can your business do for the community, which also can generate positive PR buzz?<\/li>\n<\/ol>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p>Your community will support your business once they know you exist. Take some time to get to know your local audience and find meaningful ways to engage with your community.<\/p>\n<h2>Conclusion<\/h2>\n<p>There are no low-cost, magical marketing secrets that fit every business.<\/p>\n<p>Marketing on a budget takes effort, ingenuity, and constant testing to see what &#8220;sticks.&#8221; Start with these 6 budget-friendly marketing ideas.<\/p>\n<p>With perseverance and a little creativity, it can be done &#8211; and done well.<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=marketing&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Try these proven, low-cost marketing ideas to help your small business grow.  A small marketing budget can go a long way.<\/p>\n","protected":false},"author":25526,"featured_media":36843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3157],"tags":[1755,1818,2987,3160,3165,2349,2635,659,1399],"class_list":["post-36326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-content-marketing","tag-digital-marketing","tag-facebook-marketing","tag-growing-a-business","tag-marketing-design","tag-marketing-strategy","tag-small-business-marketing","tag-social-media-marketing","tag-startup-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Proven Low-Budget Marketing Ideas for Small Businesses - crowdspring Blog %<\/title>\n<meta name=\"description\" content=\"Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Proven Low-Budget Marketing Ideas for Small Businesses - crowdspring Blog %\" \/>\n<meta property=\"og:description\" content=\"Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-27T14:44:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T23:07:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ashlee Brayfield\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ashlee Brayfield\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/\"},\"author\":{\"name\":\"Ashlee Brayfield\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3377d1178abfdab276fa0bdf0a5d4b8\"},\"headline\":\"6 Proven Low-Budget Marketing Ideas for Small Businesses\",\"datePublished\":\"2020-08-27T14:44:25+00:00\",\"dateModified\":\"2024-04-02T23:07:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/\"},\"wordCount\":1997,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/27093852\\\/pexels-lukas-590041.jpg\",\"keywords\":[\"Content Marketing\",\"Digital Marketing\",\"Facebook Marketing\",\"Growing a Business\",\"Marketing Design\",\"Marketing Strategy\",\"Small Business Marketing\",\"Social Media Marketing\",\"Startup Marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/\",\"name\":\"6 Proven Low-Budget Marketing Ideas for Small Businesses - crowdspring Blog %\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/27093852\\\/pexels-lukas-590041.jpg\",\"datePublished\":\"2020-08-27T14:44:25+00:00\",\"dateModified\":\"2024-04-02T23:07:13+00:00\",\"description\":\"Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/27093852\\\/pexels-lukas-590041.jpg\",\"contentUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/08\\\/27093852\\\/pexels-lukas-590041.jpg\",\"width\":700,\"height\":464,\"caption\":\"hand pointing to a marketing and sales results graph\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/low-cost-marketing-ideas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Proven Low-Budget Marketing Ideas for Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/\",\"name\":\"crowdspring Blog\",\"description\":\"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\",\"name\":\"crowdspring\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/27131716\\\/cs_logo.png\",\"contentUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/27131716\\\/cs_logo.png\",\"width\":1404,\"height\":276,\"caption\":\"crowdspring\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3377d1178abfdab276fa0bdf0a5d4b8\",\"name\":\"Ashlee Brayfield\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/27130138\\\/ashlee-96x96.jpg\",\"url\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/27130138\\\/ashlee-96x96.jpg\",\"contentUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/27130138\\\/ashlee-96x96.jpg\",\"caption\":\"Ashlee Brayfield\"},\"description\":\"Ashlee grew up in the frozen tundra known as Michigan, and because she only operates in extremes, now resides with her family in the tropical (read: hot!) state of Florida. When not busy raising three tiny humans, Ashlee enjoys playing with her dog Eleanor \\\"Ellie\\\" Rigby, writing, and video games. Her favorite movie and novella are Shopgirl, and she would consider committing a litany of crimes to share a meal with Steve Martin. Ashlee has been an Autism Advocate since 2012 when her son Liam was diagnosed and can credit him to her endless supply of dad jokes.\",\"sameAs\":[\"https:\\\/\\\/www.crowdspring.com\\\/\",\"rosskimbarovsky\"],\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/author\\\/ashleebrayfield\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"6 Proven Low-Budget Marketing Ideas for Small Businesses - crowdspring Blog %","description":"Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"6 Proven Low-Budget Marketing Ideas for Small Businesses - crowdspring Blog %","og_description":"Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.","og_url":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/","og_site_name":"crowdspring Blog","article_published_time":"2020-08-27T14:44:25+00:00","article_modified_time":"2024-04-02T23:07:13+00:00","og_image":[{"width":700,"height":464,"url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg","type":"image\/jpeg"}],"author":"Ashlee Brayfield","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ashlee Brayfield","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#article","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/"},"author":{"name":"Ashlee Brayfield","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/b3377d1178abfdab276fa0bdf0a5d4b8"},"headline":"6 Proven Low-Budget Marketing Ideas for Small Businesses","datePublished":"2020-08-27T14:44:25+00:00","dateModified":"2024-04-02T23:07:13+00:00","mainEntityOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/"},"wordCount":1997,"publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg","keywords":["Content Marketing","Digital Marketing","Facebook Marketing","Growing a Business","Marketing Design","Marketing Strategy","Small Business Marketing","Social Media Marketing","Startup Marketing"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/","url":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/","name":"6 Proven Low-Budget Marketing Ideas for Small Businesses - crowdspring Blog %","isPartOf":{"@id":"https:\/\/www.crowdspring.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg","datePublished":"2020-08-27T14:44:25+00:00","dateModified":"2024-04-02T23:07:13+00:00","description":"Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.","breadcrumb":{"@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#primaryimage","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/08\/27093852\/pexels-lukas-590041.jpg","width":700,"height":464,"caption":"hand pointing to a marketing and sales results graph"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdspring.com\/blog\/low-cost-marketing-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdspring.com\/blog\/"},{"@type":"ListItem","position":2,"name":"6 Proven Low-Budget Marketing Ideas for Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdspring.com\/blog\/#website","url":"https:\/\/www.crowdspring.com\/blog\/","name":"crowdspring Blog","description":"Actionable insights on small business, marketing, entrepreneurship, design, and more, from crowdspring.","publisher":{"@id":"https:\/\/www.crowdspring.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdspring.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.crowdspring.com\/blog\/#organization","name":"crowdspring","url":"https:\/\/www.crowdspring.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2017\/08\/27131716\/cs_logo.png","width":1404,"height":276,"caption":"crowdspring"},"image":{"@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.crowdspring.com\/blog\/#\/schema\/person\/b3377d1178abfdab276fa0bdf0a5d4b8","name":"Ashlee Brayfield","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/06\/27130138\/ashlee-96x96.jpg","url":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/06\/27130138\/ashlee-96x96.jpg","contentUrl":"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2019\/06\/27130138\/ashlee-96x96.jpg","caption":"Ashlee Brayfield"},"description":"Ashlee grew up in the frozen tundra known as Michigan, and because she only operates in extremes, now resides with her family in the tropical (read: hot!) state of Florida. When not busy raising three tiny humans, Ashlee enjoys playing with her dog Eleanor \"Ellie\" Rigby, writing, and video games. Her favorite movie and novella are Shopgirl, and she would consider committing a litany of crimes to share a meal with Steve Martin. Ashlee has been an Autism Advocate since 2012 when her son Liam was diagnosed and can credit him to her endless supply of dad jokes.","sameAs":["https:\/\/www.crowdspring.com\/","rosskimbarovsky"],"url":"https:\/\/www.crowdspring.com\/blog\/author\/ashleebrayfield\/"}]}},"_links":{"self":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/36326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/users\/25526"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/comments?post=36326"}],"version-history":[{"count":67,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/36326\/revisions"}],"predecessor-version":[{"id":36842,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/posts\/36326\/revisions\/36842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media\/36843"}],"wp:attachment":[{"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/media?parent=36326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/categories?post=36326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdspring.com\/blog\/wp-json\/wp\/v2\/tags?post=36326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}