{"id":35794,"date":"2020-06-09T13:42:02","date_gmt":"2020-06-09T18:42:02","guid":{"rendered":"https:\/\/www.crowdspring.com\/blog\/?p=35794"},"modified":"2026-02-05T10:49:01","modified_gmt":"2026-02-05T16:49:01","slug":"how-to-start-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.crowdspring.com\/blog\/how-to-start-ecommerce-business\/","title":{"rendered":"How to Start an eCommerce Business: A Step-by-Step Guide To Take Your Business Online [2024]"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-35941\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/05\/28093736\/ecommerce-edited1.jpg\" alt=\"\" width=\"700\" height=\"394\" srcset=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/05\/28093736\/ecommerce-edited1.jpg 700w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/05\/28093736\/ecommerce-edited1-300x169.jpg 300w, https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/05\/28093736\/ecommerce-edited1-400x225.jpg 400w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\n<div class='header-cta' style='display:none'>\n  <span>Will your business idea succeed?<\/span>\n  <a href='https:\/\/www.crowdspring.com\/evaluate-your-startup-idea-quiz\/' class='btn btn-primary' target='_blank'>Take our quiz - completely confidential and free!<\/a>\n<\/div>\n<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">What is eCommerce?<\/h2><div class=\"snippet-content\"><\/p>\n<p>eCommerce can be defined as the practice of selling goods and\/or services on the Internet. eCommerce requires a secure online infrastructure, including a shopping cart interface and payment system to facilitate online sales and protect customers' private purchasing information.<\/p>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p>Businesses all over the world must move more quickly than ever before.<\/p>\n<p>Increased competition, better-informed consumers, and the economy are pushing brands to evolve and embrace a new way of doing business.<\/p>\n<p>In this time of change, businesses with an eCommerce presence are in the best position to thrive.<\/p>\n<p>If your business doesn&#8217;t sell online, it&#8217;s time to start an online store.<\/p>\n<p>And, if you&#8217;re planning to <a href=\"https:\/\/www.crowdspring.com\/blog\/starting-a-business\/\" target=\"_blank\" rel=\"noopener\">start a business<\/a>, start online before expanding into a physical presence.<\/p>\n<p>Over the past fifteen years, crowdspring has helped thousands of entrepreneurs and business owners start e-Commerce businesses. I&#8217;ve mentored thousands of other entrepreneurs and small business owners who are starting and growing their e-commerce businesses. We share our insights, tips, learnings, and actionable tips in this guide.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">How to Start an eCommerce Business in 6 Steps<\/h2><div class=\"snippet-content\"><\/p>\n<ol>\n<li><strong><a href=\"#foundation\">Lay the foundation for your business<\/a><\/strong><\/li>\n<li><strong><a href=\"#legal\">Take care of the legal stuff<\/a><\/strong><\/li>\n<li><strong><a href=\"#brand\">Build your brand identity<\/a><\/strong><\/li>\n<li><strong><a href=\"#product\">Develop your product or service<\/a><\/strong><\/li>\n<li><strong><a href=\"#store\">Create your eCommerce store<\/a><\/strong><\/li>\n<li><strong><a href=\"#marketing\">Market your eCommerce business<\/a><\/strong><\/li>\n<\/ol>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p>Let&#8217;s look at exactly what you need to do to get started.<br \/>\n<a id=\"foundation\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 1<\/div><h2 class=\"title\">Lay the foundation<\/h2><div class=\"snippet-content\"><\/p>\n<p>You must plan before starting an eCommerce business (or any business).<\/p>\n<p>You must consider the details of what your venture will look like.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>The opportunity is enormous<\/h3>\n<p>The <a href=\"https:\/\/www.digitalcommerce360.com\/2020\/04\/01\/us-ecommerce-sales-rise-25-since-beginning-of-march\/\" target=\"_blank\" rel=\"noopener noreferrer\">data is irrefutable<\/a>. eCommerce is booming:<\/p>\n<blockquote><p>As of March 30 [2020], ecommerce sales from pure-play ecommerce retailers are up 34% year over year in the U.S. and Canada, and the number of orders has increased 52% year over year, according to the data, which is based on more than 1 billion consumers and more than 400 million orders from 2,500 businesses in 120 countries.<\/p><\/blockquote>\n<p>Consumers are shopping online to get the goods they need and want.<\/p>\n<p>Some shop online out of convenience, and others out of necessity.<\/p>\n<p>Online shopping, fueled by <a href=\"https:\/\/yespo.io\/blog\/14-significant-ecommerce-trends-look-2024-and-beyond\" target=\"_blank\" rel=\"noopener\">eCommerce trends<\/a>, has become a way of life\u2014and demand keeps growing.<\/p>\n<h3>Choose an eCommerce business model.<\/h3>\n<p>The world of eCommerce covers a lot of ground.<\/p>\n<p>So, it&#8217;s not enough to know that you want to start an eCommerce business. You need to have a <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-ideas\/\" target=\"_blank\" rel=\"noopener\">specific idea of exactly what type of eCommerce business<\/a> you want to run.<\/p>\n<p>You can <a href=\"https:\/\/www.crowdspring.com\/how-to-write-a-business-plan\/\" target=\"_blank\" rel=\"noopener\">write a business plan<\/a>, or develop a clear vision of where you&#8217;re going is essential if you&#8217;re ever going to get there.<\/p>\n<p>If you&#8217;re starting an eCommerce branch of an existing business, your current business model will guide you to the appropriate eCommerce model.<\/p>\n<p>For example, the basic business model\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">for selling\u00a0<a href=\"https:\/\/pluginever.com\/10-most-popular-digital-products-to-sell\/\" target=\"_blank\" rel=\"noopener\">digital products is simple<\/a><\/span>. Customers purchase a digital product and either license it or own it outright.<\/p>\n<p>But, if you&#8217;re starting an online business from scratch, you have a little more flexibility.<\/p>\n<p>Here&#8217;s a quick overview of how eCommerce businesses are often classified:<\/p>\n<ol>\n<li><a href=\"https:\/\/blog.dsmtool.com\/dropshipping\/what-is-dropshipping-guide\/\" target=\"_blank\" rel=\"noopener\"><strong>Drop Shipping<\/strong><\/a>: This model has a fairly low barrier to entry. You set up a storefront and partner with a business vendor or <a href=\"https:\/\/www.salehoo.com\/learn\/directories-for-the-best-dropshipping-wholesale-suppliers\" target=\"_blank\" rel=\"noopener\">supplier who fulfills your orders<\/a>. The supplier manages inventory, packs, and ships purchases directly to your customers. There&#8217;s no need to buy inventory upfront.<br \/>\nIf you choose this model, find a reliable <a href=\"https:\/\/www.extensiv.com\/fulfillment-marketplace\" target=\"_blank\" rel=\"noopener\">fulfillment partner<\/a>. If that partner messes up, your customers will see your brand (not your fulfillment partner). So, your reputation takes the hit.<\/li>\n<li><strong>Wholesaling and Warehousing<\/strong>: In this business model, you take on more responsibility and control because you purchase inventory from a <a href=\"https:\/\/www.sourcelow.com\/wholesale-suppliers-usa\/\" target=\"_blank\" rel=\"noopener\">wholesale supplier<\/a> and rent warehouse space to store it in. You also have a higher up-front investment as a result. In this model, you buy and <a href=\"https:\/\/cogsy.com\/inventory-management\/\" target=\"_blank\" rel=\"noopener\">manage your inventory<\/a> by storing it in a rented warehouse. This requires a higher initial investment, including <a href=\"https:\/\/www.extensiv.com\/blog\/warehouse-management\" target=\"_blank\" rel=\"noopener\">warehouse management<\/a> software, physical warehouse space, equipment, and greater responsibility. It involves <a href=\"https:\/\/www.megaventory.com\/\" target=\"_blank\" rel=\"noopener\">enhanced inventory management<\/a> and efficient packing and shipping operations for online customer orders. Proper <a href=\"https:\/\/www.readycloud.com\/readyshipper-shipping-software\" target=\"_blank\" rel=\"noopener\">shipping software<\/a> will help you connect with <a href=\"https:\/\/www.eshipper.com\/\" target=\"_blank\" rel=\"noopener\">shipping companies<\/a>, secure better shipping rates, and achieve more efficient shipping times.<\/li>\n<li><strong>Private Labeling and Manufacturing<\/strong>: This business model is for those with an original product idea. Rather than buying and reselling existing products, you will design your products and work with a manufacturer to <a href=\"https:\/\/www.sourcify.com\/manufacturing-whats-batch-production-and-how-it-impacts-your-e-commerce-business\/\" target=\"_blank\" rel=\"noopener\">manufacture your products in batches<\/a>. Some manufacturers may also handle fulfillment and shipping to the customer. Or, you may need to acquire warehouse space and manage your fulfillment.<\/li>\n<li><strong>White Labeling<\/strong>: In this model, you apply your branding to a preexisting product. The manufacturer of that product then fulfills and ships your orders. The caveat is that you must buy a certain quantity of inventory when <a href=\"https:\/\/spp.co\/blog\/white-labeling\/\" target=\"_blank\" rel=\"noopener\">white labeling<\/a>. If that inventory doesn&#8217;t sell, then you&#8217;re stuck with it.<\/li>\n<li><strong>Subscription<\/strong>: Subscription eCommerce has taken off over the past few years. This model involves regularly delivering a new product or box of products to subscribers. Customers purchase subscriptions rather than individual products. This model requires more complex fulfillment than single one-off orders but offers a consistent revenue stream.<\/li>\n<\/ol>\n<p>For a more detailed breakdown of your eCommerce business model options, read <a href=\"https:\/\/www.ecommerceceo.com\/types-of-ecommerce-business-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">this article<\/a> from ecommerceCEO.<\/p>\n<p>Consider each model&#8217;s pros and cons before deciding which is best for you.<\/p>\n<p>Then, get to know every detail of that model so you can execute it without a hitch.<\/p>\n<p>Consider the\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/total-addressable-market\/\" target=\"_blank\" rel=\"noopener\">TAM (total addressable market)<\/a> for each business model, which\u00a0operates in a different market segment.<\/p>\n<p>One of the big benefits of an e-commerce business model is that you can leverage existing services to reduce your costs. For example, you don&#8217;t need to develop a delivery truck fleet like Amazon. This can be very expensive, as we point out in our guide on <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-a-trucking-company\/\" target=\"_blank\" rel=\"noopener\">how to start a trucking company<\/a>.\u00a0 Instead, an e-commerce business lets you leverage third-party <a href=\"https:\/\/getcircuit.com\/teams\/blog\/delivering-goods-to-customers\" target=\"_blank\" rel=\"noopener\">delivery companies to deliver your products<\/a> to customers.<\/p>\n<p>Reducing your costs and focusing your attention allows you to <a href=\"https:\/\/www.crowdspring.com\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener\">create a great customer experience<\/a>, which\u00a0translates to a win for you and your customers. Customers expect flawless online shopping experiences. You don&#8217;t want to undermine your success by giving your earliest customers a poor experience. So, pay attention to <a href=\"https:\/\/redtrack.io\/blog\/customer-journey-analytics-for-e-commerce\/\" target=\"_blank\" rel=\"noopener\">customer journey analytics<\/a> to better understand your customers and how they engage with your product or service.<\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<h3>Choose your niche<\/h3>\n<p>Knowing your business model is important. But, it&#8217;s only a starting point for what your e-commerce business will eventually become.<\/p>\n<p>The specific products you sell &#8211; and the people who buy them &#8211; define your unique business. So, it&#8217;s important to dig deep and <a href=\"https:\/\/jingsourcing.com\/b-niche-ecommerce\/\" target=\"_blank\" rel=\"noopener\">identify your business&#8217;s niche<\/a>.<\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">What is a niche?<\/h2><div class=\"snippet-content\"><\/p>\n<p>A niche is a targeted subset of a larger market. This can describe both a product or service and the specific audience for whom the product or service is intended. For example, organic beard wax for men with curly hair is a niche product. Health-conscious men with curly beards are a subset (niche) of the larger market of men who use grooming products.<\/p>\n<p><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p>As we explain in our <a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-ideas\/\" target=\"_blank\" rel=\"noopener\">business ideas<\/a> guide,<\/p>\n<blockquote><p>Don\u2019t make the expensive mistake of trying to build your own business geared toward too broad an audience. Make sure you build your business to meet the needs of a specific niche to avoid overspending and underwhelming all of your potential customers.<\/p>\n<p>You\u2019re more likely to succeed if you start your business with a specific product or service designed for a particular group of people.<\/p><\/blockquote>\n<p>So, what will you be selling? And to whom?<\/p>\n<p>It&#8217;s vital to get specific.<\/p>\n<p><div class=' hide-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 35px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 18px;margin: 20px 0 30px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 15px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:11px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 20px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-medium hide-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 45px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 18px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><div class='show-for-large'><div style='padding: 10px 32px;text-align: center;background-position: center;background-color: #DA6D5A;background-repeat: no-repeat;background-size: contain;'><h2 style='font-size: 50px;line-height: 1.2; margin-top: 12px;color: white;'>Free Business Startup Kit<\/h2><p style='font-size: 24px;margin: 20px 0 40px;line-height: 1.5;color: white;'>Receive six actionable guides, including a how to start a business checklist, detailed comparisons of LLCs, corporations, sole proprietorships, and partnerships to determine the best fit for your business, plus insights on crafting a compelling pitch deck to attract investors.<\/p><img style='margin-bottom: 32px;' src='https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/inline-business-kit.png' \/><div style='display: flex; justify-content: center;'><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> How to Start a Business Checklist<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Corporation Guide<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Is an LLC Right for You?<\/li><\/ul><ul style='list-style: none;text-align: left;font-size: 16px;color: white;flex: 1;'><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting a Sole Proprietorship<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i> Starting Business Partnerships<\/li><li style='margin-bottom: 16px;'><i class='fa fa-check-circle'><\/i>  Creating a Powerful Pitch Deck<\/li><\/ul><\/div><div style='margin-top: 14px;margin-bottom: 24px;text-align: center;'><a href='\/business-startup-kit\/' target='_blank' style='background: #23b3f1; color: white; padding: 16px 32px; border-radius: 2px; font-weight: 700;font-size:19.2px;'>Get your free startup kit<i class='fa fa-angle-right' style='font-size: 27px; vertical-align: middle; background: white; border-radius: 50%; padding: 4px 12px 4px 14px; color: black; margin: 0 -18px 0 16px;'><\/i><\/a><\/div><\/div><\/div><\/p>\n<h3>Conduct market research<\/h3>\n<p>Once you&#8217;ve outlined your business model and niche, it&#8217;s time to dive into market research.<\/p>\n<p>There is no shortage of <a href=\"https:\/\/www.thewaystowealth.com\/make-money\/things-to-sell-online\/\" target=\"_blank\" rel=\"noopener\">things you can sell online<\/a>, but you need to know if there&#8217;s a real market to sustain your proposed business.<\/p>\n<p>In our free ebook <a href=\"https:\/\/www.crowdspring.com\/how-to-start-a-business-ebook\/\" target=\"_blank\" rel=\"noopener\">How to Start a Business From Scratch<\/a>, we outline five essential questions you must answer to assess a business idea.<\/p>\n<blockquote><p>1) How many potential customers are there?<br \/>\n2) Can these customers pay for your products or services?<br \/>\n3) Do these customers have the specific need you solve?<br \/>\n4) Who is competing for your customers\u2019 business?<br \/>\n5) In what ways can your company be better than your competitors?<\/p><\/blockquote>\n<p>For help in answering these questions, check out <a href=\"https:\/\/www.crowdspring.com\/how-to-start-a-business-ebook\/\" target=\"_blank\" rel=\"noopener\">Chapter 2<\/a> in the free ebook.<\/p>\n<p>And, whatever you do, don&#8217;t skimp on this step.<\/p>\n<p>Your new business cannot succeed without a healthy market of customers. So, ensure that a healthy market exists before diving in head-first.<\/p>\n<p><a id=\"legal\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 2<\/div><h2 class=\"title\">Deal with the legal stuff<\/h2><div class=\"snippet-content\"><\/p>\n<p>Every business, online or offline, must navigate the appropriate legal hoops. From choosing a business structure to filing permits and getting a tax ID, there's plenty to take care of.<\/p>\n<p>So let's get started.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>Business structure<\/h3>\n<p>There are <a href=\"https:\/\/www.crowdspring.com\/blog\/types-of-businesses\/\" target=\"_blank\" rel=\"noopener\">four main types of legal structures for businesses<\/a>.<\/p>\n<p>For new business owners, choosing the best business structure for their business can feel overwhelming.<\/p>\n<p>Don\u2019t rush yourself into making a decision. Instead, spend some time reading about your options.<\/p>\n<p>Consider which structure, including sole proprietorship, <a href=\"https:\/\/www.crowdspring.com\/how-to-form-an-llc\/\" target=\"_blank\" rel=\"noopener\">LLC<\/a>, <a href=\"https:\/\/www.crowdspring.com\/blog\/partnership\/\" target=\"_blank\" rel=\"noopener\">partnership<\/a>, or <a href=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-a-corporation\/\" target=\"_blank\" rel=\"noopener\">corporation<\/a>, is most helpful for your business and how each structure can help you accomplish your professional and personal goals today &#8211; and in the future as your business grows.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #161C4A\"><div class=\"title centered\">Want a how to start an LLC guide?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/crowdspring3-assets.s3.amazonaws.com\/marketing\/landing-page\/guides\/crowdspring-guide-how-to-form-an-llc-checklist-cover-small.png\" alt=\"how to start an LLC hero\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">No guesswork, just clear steps. Our free step-by-step guide and checklist make starting your limited liability company (LLC) simple.<\/div><div>\n<script>\nfunction submitForm_drip_form(oFormElement) {\n  var xhr = new XMLHttpRequest();\n  xhr.onload = function() { \n    if (xhr.status == 200 || xhr.status == 202) {\n      var formEl = document.getElementById(\"drip_form\");\n      var doneEl = document.getElementById(\"done_drip_form\");\n      formEl.style = \"display: none\";\n      doneEl.style = \"display: block\";\n    } else {\n      alert(xhr.responseText);\n    }\n  }\n  var formData = new FormData(oFormElement);\n  grecaptcha.execute(\"6LcyQTUpAAAAAC5ZPtCYQzRWKR732_LmqInv9YSK\", { action: \"external_bumblebee_lead\" }).then((token) => {\n    formData.set(\"recaptcha_token\", token);\n    xhr.open(oFormElement.method, oFormElement.action, true);\n    xhr.setRequestHeader(\"x-frontendurl\", window.location.href);\n    xhr.send(formData);\n  });\n\n  return false;\n  }\n<\/script>\n<div id=\"done_drip_form\" class=\"done\">\n      <div class=\"success-title\">\n        <i class=\"fa fa-check-circle\"><\/i><br\/> We just emailed the checklist to you.\n      <\/div><\/div><form id=\"drip_form\" action=\"https:\/\/www.crowdspring.com\/api\/v1\/bb\/external_leads\/\" method=\"post\" onsubmit=\"return submitForm_drip_form(this);\">\n      <div class=\"form-group\">\n        <input type=\"email\" name=\"email\" class=\"form-control\" id=\"mce-EMAIL\" required=\"true\"\/>\n        <label html_for=\"mce-EMAIL\" class=\"form-label\">Email Address<\/label>\n      <\/div> \n      <div style=\"position: absolute; left: -5000px\" aria-hidden=\"true\">\n\t<input type=\"text\" value=\"startbiz-llc-magnet\" tabindex=\"-1\" name=\"tags\" readonly=\"true\"\/>\n        <input type=\"text\" value=\"true\" tabindex=\"-1\" name=\"add_country_tier_suffix\" readonly=\"true\"\/>\n      <\/div><input type=\"submit\" value=\"I want the free guide + checklist!\" class=\"btn btn-primary\" \/><p class=\"notice\"> <\/form><\/div><\/div><\/div><\/div><\/p>\n<div class=\"featured-snippet\"><h2 class=\"title\">What are the 4 types of business structures?<\/h2><div class=\"snippet-content\"><\/div><img decoding=\"async\" class=\"image\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/cs-200px.png\" \/><\/div>\n<p><div style='margin-top: 30px; margin-bottom: 30px; margin-left: 0px; margin-right: 0px; padding: 20px; background-color:#D8EBFE;'><p style='margin: 20px;'><span style='color:#000000; font-weight:bold;'><i class='fa fa-star'><\/i> Hire an expert to form your company and save time.<\/span> Our trusted partners can help: <b><a href='https:\/\/shareasale.com\/r.cfm?b=2378161&u=3406575&m=69959&urllink=&afftrack=' rel='nofollow'>Northwest ($39 + state fee)<\/b><\/a> or <b><a href='https:\/\/shareasale.com\/r.cfm?b=617326&u=3406575&m=53954&urllink=orders%2Eincfile%2Ecom%2Fform%2Dorder%2Dnow%2Ephp&afftrack=' rel='nofollow'>Bizee ($199 + state fee)<\/b><\/a>.<br\/><br\/>We recommend Northwest. After evaluating the leading registration companies, Northwest stands out as our top choice due to its competitive pricing, exceptional customer support, and commitment to privacy.<br\/><br>Pay just $39 + state fees and you'll get a free year of registered agent service, articles of organization, privacy, and client support from local experts.<\/p><\/div><\/p>\n<h3>Licenses and permits<\/h3>\n<p>Once you decide on your legal business structure, you&#8217;ll need licenses and permits to operate your business legally. Register with the government (typically your state and sometimes your municipality) and the IRS.<\/p>\n<p>Your business structure determines the forms you need and where to register.<\/p>\n<p>The SBA website provides a full list of the forms for each entity type. The\u00a0<a href=\"https:\/\/www.sba.gov\/business-guide\/launch-your-business\/apply-licenses-permits\" target=\"_blank\" rel=\"noopener\">site<\/a>\u00a0also lists state-specific tax obligations, such as\u00a0<a href=\"https:\/\/www.numeralhq.com\/blog\/ecommerce-sales-tax\" target=\"_blank\" rel=\"noopener\">eCommerce taxes<\/a>.<\/p>\n<p>You may sometimes need federal, state, or local licenses and permits to operate. The SBA\u2019s database lets you search for licensing requirements by state and business type. And remember to contact your municipality to see if local licensing or registration requirements exist.<\/p>\n<h3>Tax ID<\/h3>\n<p>You may also need to get a tax ID, called an employer identification number (EIN), from the IRS.<\/p>\n<p>This is not required if you\u2019re a sole owner and don\u2019t have employees. But you might want to get an EIN anyway to keep your personal and business taxes separate and ensure you can quickly hire when the time comes to expand your business.<\/p>\n<p>The\u00a0<a href=\"http:\/\/www.irs.gov\/Businesses\/Small-Businesses-&amp;-Self-Employed\/Do-You-Need-an-EIN?\" target=\"_blank\" rel=\"noopener noreferrer\">IRS<\/a> has a useful checklist\u00a0to help you decide whether you need an EIN to run your business.<\/p>\n<p>If you do need an EIN, you can register online for free.<\/p>\n<h3>DBA (Doing Business As)<\/h3>\n<p class=\"p1\">Also, remember that most states require you to register your business if the trade name you use to operate your business differs from your business&#8217;s legal name.<\/p>\n<p class=\"p1\">For example, if your registered company is an LLC named &#8220;Three Brothers, LLC,&#8221; you cannot operate that business lawfully in most states if you\u2019re selling products under the trade name &#8220;Three Tigers.&#8221; That\u2019s because the registered name and your trade name are different.<\/p>\n<p class=\"p1\">Fortunately, this is not a difficult problem. You can simply register your actual trade name with your state (and or local government) by filing a \u201cdoing business as\u201d (DBA) certificate. DBAs are also commonly called \u201cassumed name,\u201d \u201cfictitious business name,\u201d or \u201ctrade name.\u201d<\/p>\n<p class=\"p1\">Here\u2019s a terrific guide that explains a DBA, the <a href=\"https:\/\/www.crowdspring.com\/dba-state-requirements\/\" target=\"_blank\" rel=\"noopener\">DBA state requirements<\/a>, and\u00a0how to file a DBA\u00a0for your business in all 50 states and U.S. territories.<\/p>\n<h3>Business bank account<\/h3>\n<p><a href=\"https:\/\/www.sofi.com\/learn\/content\/what-you-need-to-open-a-bank-account\/\" target=\"_blank\" rel=\"noopener\">Opening a business bank account<\/a> is crucial for successfully managing your e-commerce business&#8217;s finances. This separate account helps manage business finances distinctly from personal funds and is essential for international business operations.<\/p>\n<h4>Why Open a Business Bank Account?<\/h4>\n<ul>\n<li><strong>Simplified accounting.<\/strong> A dedicated business account makes tracking business expenses and revenues easier, simplifying accounting and tax filing.<\/li>\n<li><strong>Professionalism.<\/strong> Using a business account for all transactions enhances professionalism, as clients and suppliers see payments from a business entity rather than a personal account.<\/li>\n<li><strong>Credit history.<\/strong> A business bank account helps build a credit history for your business, which is beneficial for future credit applications or business loans.<\/li>\n<li><strong>International operations.<\/strong> For e-commerce businesses operating in multiple countries, having local accounts, like in Hong Kong, for operations in China\u00a0can simplify currency management and compliance with local banking regulations.<\/li>\n<li><strong>Manage cash flow.<\/strong> A business bank account will help you manage your <a href=\"https:\/\/blog.powr.io\/the-big-ecommerce-cash-flow-guide-6-steps-to-secure-your-finances\" target=\"_blank\" rel=\"noopener\">e-commerce cash flow<\/a> more effectively.<\/li>\n<\/ul>\n<p>Consider &#8220;Global Gadgets LLC,&#8221; an e-commerce business based in the U.S. but with a significant customer base in China. To streamline its operations, Global Gadgets opens <a href=\"https:\/\/statrys.com\/blog\/opening-a-business-bank-account-in-hong-kong\" target=\"_blank\" rel=\"noopener\">business bank accounts<\/a> in Hong Kong and its U.S. account. This decision aids in:<\/p>\n<ul>\n<li>Easier management of local currency (HKD) transactions, reducing currency exchange fees.<\/li>\n<li>Compliance with Chinese e-commerce regulations and tax laws.<\/li>\n<li>Providing local payment options to Chinese customers, enhancing customer trust and satisfaction.<\/li>\n<li>Facilitating quicker transactions for any local suppliers or partners in China.<\/li>\n<\/ul>\n<p>Global Gadgets LLC can operate more efficiently and effectively in its international market by strategically managing its banking needs in both the U.S. and Hong Kong.<\/p>\n<p><a id=\"brand\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 3<\/div><h2 class=\"title\">Build your brand identity<\/h2><div class=\"snippet-content\"><\/p>\n<p>A strong brand identity is the most effective way your eCommerce business can gain a competitive edge in an increasingly crowded marketplace.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>Every company has a\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/brand-identity\/\" target=\"_blank\" rel=\"noopener\">brand identity<\/a>. This is true for your company whether you\u2019ve made a\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">conscious\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/branding\/\" target=\"_blank\" rel=\"noopener\">branding<\/a> decision<\/span>.<\/p>\n<p>And that\u2019s why it\u2019s vital to make conscious, consistent branding choices. The decisions left unmade and a brand left untended may hurt your business.<\/p>\n<p>Your brand embodies how people think of and perceive your business. This includes the <a href=\"https:\/\/www.crowdspring.com\/blog\/mission-statement\/\" target=\"_blank\" rel=\"noopener\">perceived mission<\/a> and values that guide your company, the products and services you sell, and how you sell them.<\/p>\n<p>As a result, your brand exists independently of the decisions you make. But, your branding decisions <em>can lay the foundation<\/em> for a strong, positive brand.<\/p>\n<p>So, ask yourself these important questions:<\/p>\n<ul>\n<li><strong>What are my brand&#8217;s values?<\/strong><\/li>\n<li><strong>What identity\/personality do I want my business brand to project?<\/strong><\/li>\n<li><strong>Can customers get something from my products or services they can\u2019t get elsewhere?<\/strong><\/li>\n<li><strong>What is the most important part of my customers\u2019 experience?<\/strong><\/li>\n<li><strong>Can customers get something from working with <em>me<\/em> that they can\u2019t get anywhere else? If so, what?<\/strong><\/li>\n<\/ul>\n<p>Your answers to these questions (and others like them) will build your brand&#8217;s core.\u00a0 So, give them some thought.\u00a0 This core brand identity will become a lighthouse for your business &#8211; always guiding it back to your home identity and values.<\/p>\n<p>Your business name, company logo, and <a href=\"https:\/\/www.crowdspring.com\/website-design\/\" target=\"_blank\" rel=\"noopener\">business website design<\/a> are central elements of your brand identity.<\/p>\n<h3>Business name<\/h3>\n<p>Your <a href=\"https:\/\/www.crowdspring.com\/naming-a-business-or-product\/\" target=\"_blank\" rel=\"noopener\">business name<\/a> plays a role in nearly every aspect of your business.<\/p>\n<p>It&#8217;s how customers will identify and remember you. So, choosing a name that accurately represents your brand is essential. Otherwise, your business will go unnoticed by your target audience and attract the wrong (non-buying) <a href=\"https:\/\/www.crowdspring.com\/blog\/lead-magnets-conversions\/\" target=\"_blank\" rel=\"noopener\">leads to your eCommerce store<\/a>.<\/p>\n<p>Not only that, but your business name will also define your online domain. So, your business name will become the online address where customers will find you. You must choose a business name that embodies your brand <em>and<\/em> has an available domain.<\/p>\n<p>This can be tricky in today&#8217;s saturated market. Finding just the right business name is challenging. So, if the task daunts you, don&#8217;t feel bad. But do get help.<\/p>\n<p><div class=\"subscription-hero-snippet image-on-left\" style=\"background: #DA6D5A\"><div class=\"title centered\">How much is a great logo worth to your business?<\/div><div class=\"main-content\"><div class=\"image-wrapper\"><img decoding=\"async\" src=\"https:\/\/assets.crowdspring.com\/marketing\/landing-page\/logo-quiz-hero-optimized.png\" alt=\"logo designer sitting in front of a computer\"\/><\/div><div class=\"form-wrapper\"><div class=\"subtitle\">Answer 5 quick questions & gain 15 valuable insights to drive customer loyalty and business growth.<\/div><a target=\"_blank\" class=\"btn btn-primary\" href=\"https:\/\/www.crowdspring.com\/logo-quiz\/\">Start the free quiz now!<\/a><\/div><\/div><\/div><\/p>\n<h3>Company logo<\/h3>\n<p>As we&#8217;ve previously <a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-psychology\/\" target=\"_blank\" rel=\"noopener\">explained<\/a>:<\/p>\n<blockquote><p>Your company\u2019s logo is the visual figurehead of your\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/consistent-branding-marketing-small-business\/\" target=\"_blank\" rel=\"noopener\">brand<\/a>. It\u2019s\u00a0<a href=\"https:\/\/www.crowdspring.com\/blog\/small-business-logo-branding\/\" target=\"_blank\" rel=\"noopener\">important<\/a>\u00a0to get it right.<\/p>\n<p>Whether every detail of a logo is intentional or not, every detail will influence people who see that logo.<\/p>\n<p>Nothing should be arbitrary &#8230;<\/p>\n<p>It\u2019s in your best interest to make sure that every\u00a0<a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">logo design<\/a>\u00a0choice is intentional and communicates the message you want to convey.<\/p><\/blockquote>\n<p>Your company logo will become the face of your brand. For that reason, it&#8217;s important that your logo properly communicate who your brand is. Otherwise, you&#8217;ll find that your target customers dismiss your business as a poor fit for their needs or values.<\/p>\n<p>So, hire a designer to create a <a href=\"https:\/\/www.crowdspring.com\/logo-design\/\" target=\"_blank\" rel=\"noopener\">custom business logo<\/a> that visually embodies your unique brand.<\/p>\n<p>And read up on how to identify a strong small business logo with these articles:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-guide-small-business\/\" target=\"_blank\" rel=\"noopener\">The Small Business Guide to Creating the Perfect Logo<\/a><\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/logo-design-psychology\/\" target=\"_blank\" rel=\"noopener\">The Psychology of Logo Design: How Fonts, Colors, Shapes, and Lines Influence Purchasing Decisions<\/a><\/li>\n<li><a href=\"https:\/\/www.crowdspring.com\/blog\/most-iconic-brand-logos-all-time\/\" target=\"_blank\" rel=\"noopener\">The 18 Most Iconic and Influential Logos of All Time: Decade by Decade<\/a><\/li>\n<\/ul>\n<p><a id=\"product\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 4<\/div><h2 class=\"title\">Develop your product or service<\/h2><div class=\"snippet-content\"><\/p>\n<p>Once you understand your business model, market, and niche, you have the necessary context to develop a product or service that can thrive.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>Developing products<\/h3>\n<p>If you plan to sell existing products, you can start by researching possible options and then curating a list of products that fit your brand.<\/p>\n<p>Be picky when choosing the items you&#8217;ll sell.<\/p>\n<p>Only sell products that appeal to your target audience and resonate with your outlined mission and brand values. Consistently offering products that align with your brand and the ideal customer will show that you &#8220;get&#8221; them. It will also inspire brand loyalty and motivate them to come back.<\/p>\n<p>If you&#8217;re planning to private label and manufacture, then you&#8217;ve probably got a pretty good idea of what you want your product to be. But you&#8217;ll need to flesh out the details and the <a href=\"https:\/\/www.crowdspring.com\/product-design\/\" target=\"_blank\" rel=\"noopener\">product design<\/a> before taking it to a manufacturer.<\/p>\n<p>The best products solve a specific problem for customers. So, focus on solving that problem as you work with your product designer.<\/p>\n<p>And, remember &#8211; the best solutions are often the simplest ones.<\/p>\n<h3>Developing services<\/h3>\n<p>A service is intangible and hard to demonstrate online.<\/p>\n<p>That makes services trickier to sell.<\/p>\n<p>Start by brainstorming the general services you\u2019d like to offer. Then, nail down every detail before you share your offer online.<\/p>\n<p>That starts with defining your services and deliverables in detail so that you can paint a complete picture for your customers.<\/p>\n<p>If you want your business to succeed, you must vividly show potential customers the specifics of what you will offer and deliver.<\/p>\n<p>So, what exactly will a customer get in exchange for their investment?<\/p>\n<p><a id=\"store\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 5<\/div><h2 class=\"title\">Create your online store<\/h2><div class=\"snippet-content\"><\/p>\n<p>Your website is the hub of your eCommerce business.<\/p>\n<p>It's where the rubber meets the virtual road. Customers will research your brand, investigate your products, and - if you've done your job well - load up their virtual shopping cart and check out all in one place.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>Your business website needs to guide users through their shopping experience from beginning to end.<\/p>\n<p>And, as we&#8217;ve <a href=\"https:\/\/www.crowdspring.com\/blog\/ecommerce-web-design\/\" target=\"_blank\" rel=\"noopener\">mentioned<\/a> previously,<\/p>\n<blockquote><p>&#8230;eCommerce websites are unique. They need to manage inventory, process payments and provide a convenient shopping interface.<\/p>\n<p>And, they need to work harder to overcome the inherent uncertainties of the internet in order to inspire consumers to part with their hard-earned cash.<\/p>\n<p>The bottom line is that eCommerce sites need to play by a different set of rules than a typical website.<\/p><\/blockquote>\n<p>It&#8217;s not enough to have a pretty website. To make an eCommerce website do everything it needs to do\u2014and do it well, some serious coding guts must be behind the design.<\/p>\n<p>And, it must do it well, or your first customers will also be your last.<\/p>\n<h3>Choose an eCommerce platform<\/h3>\n<p>Many eCommerce websites are built using existing <a href=\"https:\/\/www.koombea.com\/blog\/best-ecommerce-platform-for-startups\/\" target=\"_blank\" rel=\"noopener\">eCommerce platforms<\/a> such as Shopify, Woocommerce, or BigCommerce.<\/p>\n<p>Pick the <a href=\"https:\/\/www.jivochat.com\/blog\/ecommerce\/ecommerce-platform.html\" target=\"_blank\" rel=\"noopener\">right eCommerce platform for your online store<\/a>. The right platform offers an easy way to start an online store and specializes in stable and comprehensive solutions for managing inventory, shopping carts, and secure payments. Additionally, integrating reliable <a href=\"https:\/\/www.hostmerchantservices.com\/2025\/09\/e-commerce-payment-processing\/\" target=\"_blank\" rel=\"noopener\">eCommerce payment solutions<\/a> ensures smooth, secure transactions and builds customer trust from the start.<\/p>\n<p>For reviews of the best eCommerce platforms, check out <a href=\"https:\/\/www.ecommerceceo.com\/ecommerce-platforms\/\" target=\"_blank\" rel=\"noopener\">this article<\/a> from ecommerceCEO.<\/p>\n<p>Many eCommerce platforms provide free (and some fancier paid) templates that you can use for your website. However, we recommend choosing a platform that will allow you to use your custom design.<\/p>\n<p>Sharing a web template with thousands of other online stores is a surefire way to blend into the background.<\/p>\n<p>If you want your online store to stand out, it needs to have a consistent and unique visual brand identity. Starting with a free template that anyone else can use presents an uphill battle in achieving that goal.<\/p>\n<p>Additionally, templates restrict your control over your online store, limiting your ability to change the layout and appearance for marketing optimization purposes. &#8220;What you see is what you get&#8221; templates\u00a0<em>are<\/em> easy, but\u00a0they&#8217;re also confining and difficult to grow.<\/p>\n<p>If you&#8217;re after more than just the standard stuff and need custom features for your eCommerce site, teaming up with <a href=\"https:\/\/scandiweb.com\/services\/bigcommerce-development-services\" target=\"_blank\" rel=\"noopener\">BigCommerce development services<\/a> can help you create a unique, high-performing online store.<\/p>\n<h3>Develop your website design<\/h3>\n<p>Your website&#8217;s design should visually embody all the brand traits and values you identified earlier.<\/p>\n<p>As the core of your visual brand, your company&#8217;s logo should serve as your source of inspiration.<\/p>\n<ul>\n<li>Your website should share the same color palette (or an expanded version) as your logo.<\/li>\n<li>It should mirror the same emotional tone as your logo.<\/li>\n<li>The website copy should appear in the same or complementary fonts.<\/li>\n<\/ul>\n<p>In addition to making design choices that support your visual brand, it&#8217;s also important to remember that your primary goal is to motivate visitors to purchase.<\/p>\n<div class=\"related-post-snippet\"><div class=\"intro\">TELL ME MORE!<\/div><h3 class=\"title\">Looking for best practices?<\/h3><div class=\"related-post-content\"><\/p>\n<p>Want to know how to create an enticing and trustworthy online store? Check out these 5 Important Website Design Features Your eCommerce Site Must Have To Succeed.<\/p>\n<p><\/div><a class=\"cta\" target=\"_blank\" href=\"\/blog\/ecommerce-web-design\/\">Read More<i class=\"fa fa-long-arrow-right\"><\/i><\/a><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>Create your product listings<\/h3>\n<p>Regardless of appearance or platform, every online store has one thing in common\u2014product listings.<\/p>\n<p>Creating compelling listings can help your sales skyrocket \u2013 while lackluster listings will stagnate.<\/p>\n<p>So, what does a <a href=\"https:\/\/www.convertcart.com\/blog\/product-listing-page-examples\" target=\"_blank\" rel=\"noopener\">compelling product listing page<\/a> look like?<\/p>\n<p>The best and the worst listings all include the same three components \u2013 product titles, descriptions, and photographs. How you execute them makes the difference between success and failure.<\/p>\n<p>Master these three components and create effective listings that leap into shoppers\u2019 carts. Also,\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">you can run <a href=\"https:\/\/webappick.com\/product-listing-ads-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noopener\">product listing ads<\/a> on Google or other search engines to take your store to a new level and enhance product and brand visibility<\/span>.<\/p>\n<h4>Listing titles<\/h4>\n<p>Your listing titles identify your products to your potential customers.<\/p>\n<p>The more descriptive your listing title is, the more the customer can learn about your product at a glance. You can showcase what makes your product special and why customers can\u2019t live without it before they\u2019ve even clicked through.<\/p>\n<p>Use evocative, descriptive words to highlight your products\u2019 best qualities, and your listing titles will motivate sales.<\/p>\n<h4>Product photos<\/h4>\n<p>Strong product photography is your best sales tool.<\/p>\n<p>Shopping on the internet involves more uncertainty than shopping in person. In a store, you can handle and examine an item with two hands. Customers can\u2019t touch the products they want to purchase online.<\/p>\n<p>But great product photos help to allay some of that uncertainty. And well-styled photos that showcase the product in a way that resonates with your target audience help shoppers to envision that item in their lives.<\/p>\n<p>Take as many photos as needed to give your customers a complete understanding of the product. And, of course, show it off to its best advantage.<\/p>\n<p>Take photos with natural light (instead of camera flash) &#8211; this makes a difference. Play around to find out what time of day yields the best lighting for you.<\/p>\n<p>And remember that these pictures must appeal to your target customer. So, keep those customers in mind and style the photos accordingly.<\/p>\n<p>But most importantly, ensure your products are the stars of the photos &#8211; simplicity is key.<\/p>\n<p>For a more sophisticated look, consider <a href=\"https:\/\/www.zakeke.com\/blog\/10-benefits-of-3d-catalogs\/\" target=\"_blank\" rel=\"noopener\">creating 3D catalogs<\/a>. These can significantly enhance the presentation of your products and help customers visualize their purchases.<\/p>\n<h4>Product descriptions<\/h4>\n<p><a href=\"https:\/\/www.hypotenuse.ai\/product-description-generator\" target=\"_blank\" rel=\"noopener\">Writing a product description<\/a> is the final step to creating a stellar listing.<\/p>\n<p>This is your <a href=\"https:\/\/www.crowdspring.com\/blog\/brand-story\/\" target=\"_blank\" rel=\"noopener\">opportunity to tell the story<\/a> of your product. Include all of the unique details that make your item special and desirable.<\/p>\n<p>Help potential customers envision how the product might fit into and improve their lives. People make buying decisions with their hearts more often than their heads. So, paint an appealing picture with your words, and you\u2019ll attract better results than simply listing features.<\/p>\n<p>Finally, look at the descriptions your top competitors write. Never plagiarize their carefully written copy, but you may get inspiration on what information to cover or ideas for formatting.<\/p>\n<p><a id=\"marketing\"><\/a><br \/>\n<div class=\"divider-snippet\"><div class=\"pre-title\">Step 6<\/div><h2 class=\"title\">Market your website<\/h2><div class=\"snippet-content\"><\/p>\n<p>Starting an online store doesn't equate to immediate sales and success. It takes time to build a web presence and a customer base.<\/p>\n<p>But there are certain steps you can take to help your shop grow faster.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>Here are a few tips to help you grow your business.<\/p>\n<h3>Rely on friends and family<\/h3>\n<p>As you start, look at your friends and family to make your first sales.<\/p>\n<p>Online shoppers rely on positive reviews to feel safe about making a purchase. But your brand-new online store has no reviews yet.<\/p>\n<p>So, contact friends and family \u2013 they want to support your endeavor. Encourage them to make a purchase and leave a positive, <em>honest<\/em> review. (It also never hurts to ask them to spread the word about your new online store to <em>their<\/em> friends.)<\/p>\n<p>The social proof those reviews and sales provide will \u201cseed\u201d your shop for future sales.<\/p>\n<h3>Embrace email marketing<\/h3>\n<p>Follow up with customers via email after they make a purchase. There are several different paths this communication may take. Whichever path you choose, make a point to thank them for their purchase. Here are a few options:<\/p>\n<ul>\n<li><strong>Cross-sell promotion<\/strong> &#8211; Promoting a product or service related to their original purchase.<\/li>\n<li><strong>Up-sell promotion<\/strong> &#8211; Promoting a higher-value version of the same product (this works best for subscriptions, services, and consumable goods).<\/li>\n<li><strong>Refer-a-friend<\/strong> &#8211; Asking the current customer to share your business with a friend in exchange for a discount for one or both parties.<\/li>\n<li><strong>Customer Survey<\/strong> &#8211; Requesting customer feedback to improve your product, service, or customer experience.<\/li>\n<li><strong>Discount<\/strong> &#8211; Offering a discount on a future purchase (this can be combined with any of the techniques above)<\/li>\n<\/ul>\n<p>Whatever campaign you run, write in an appropriate voice for your brand, keep it short and sweet, and check for typos and broken links before sending.<\/p>\n<div class=\"related-post-snippet\"><div class=\"intro\">TELL ME MORE!<\/div><h3 class=\"title\">Want a competitive advantage to improve your marketing?<\/h3><div class=\"related-post-content\"><\/p>\n<p>Smart marketers incorporate one or more psychological principles into marketing campaigns, content marketing, and sales strategy.<\/p>\n<p>Here's everything you need to know about the principles and theories that can supercharge your marketing and influence people to buy your products or services.<\/p>\n<p><\/div><a class=\"cta\" target=\"_blank\" href=\"\/marketing-psychology\/\">Read More<i class=\"fa fa-long-arrow-right\"><\/i><\/a><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<h3>SEO<\/h3>\n<p>SEO stands for &#8220;search engine optimization.&#8221; This means setting up your online store and product listings to make them easy to find online.<\/p>\n<p>Mastering SEO is tricky. There&#8217;s much information to cover, and it&#8217;s constantly changing.<\/p>\n<p>While SEO is too big a topic to do justice here, we\u00a0<em>can<\/em> tell you that you want to start educating yourself on it\u00a0now.<\/p>\n<p>SEO may play a large role in the success of your business.<\/p>\n<p>Here are some reputable sources to kickstart your SEO expertise:<\/p>\n<ul>\n<li><a href=\"https:\/\/backlinko.com\/blog\" target=\"_blank\" rel=\"noopener\">Backlinko&#8217;s Blog and Newsletter<\/a><\/li>\n<li><a href=\"https:\/\/ahrefs.com\/blog\/\" target=\"_blank\" rel=\"noopener\">Ahrefs Blog<\/a> (start with their &#8220;SEO Basics&#8221; section)<\/li>\n<li><a href=\"https:\/\/moz.com\/blog\" target=\"_blank\" rel=\"noopener\">The Moz Blog<\/a> and <a href=\"https:\/\/academy.moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz Academy Training<\/a><\/li>\n<li><a href=\"https:\/\/www.semrush.com\/blog\/category\/seo\/\" target=\"_blank\" rel=\"noopener\">SEMrush&#8217;s Blog<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.secomapp.com\/update-now-8-trending-ecommerce-seo-strategies\/\" target=\"_blank\" rel=\"noopener\">Staying\u00a0<\/a><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/www.secomapp.com\/update-now-8-trending-ecommerce-seo-strategies\/\" target=\"_blank\" rel=\"noopener\">current with SEO best practices<\/a> will help keep your eCommerce store easily visible in web search results<\/span>.<\/p>\n<h3>Social media<\/h3>\n<p>As a frugal and savvy business owner, you\u2019ll also want to take full advantage of the inexpensive and easy exposure that social media marketing offers. As we <a href=\"https:\/\/www.crowdspring.com\/blog\/15-craft-crafting-business-tips-advice\/\" target=\"_blank\" rel=\"noopener\">previously explained<\/a>,<\/p>\n<blockquote><p>Social media gives you the ability to easily keep customers up-to-date on new products, store policies or sales. It also enables you to build a social rapport with current customers, while building low-pressure relationships with future buyers.<\/p><\/blockquote>\n<p>Maintaining (at a minimum) active Twitter and Facebook accounts will help you build an audience of loyal customers. You need to build an online presence to succeed.<\/p>\n<p>Not to mention, people have come to <em>expect<\/em> legitimate businesses to have a social media presence. They view it as a sign of credibility and appreciate the additional channel to reach out for customer support or simply to interact with your business.<\/p>\n<p>Posting consistently on your social media accounts to reassure visitors that your business is active is key to successful social media marketing. Use Twitter and Facebook to share new products, promotional events, sales, and follower-exclusive discounts. By providing valuable content through your posts, you&#8217;ll give followers a reason to check in and share your posts regularly.<\/p>\n<p>Social media is a perfect venue to encourage existing and soon-to-be customers to mingle &#8211; providing valuable social proof and word-of-mouth marketing for your brand.<\/p>\n<div class=\"divider-snippet\"><div class=\"pre-title\"><\/div><h2 class=\"title\">Welcome to your future<\/h2><div class=\"snippet-content\"><\/p>\n<p>The best online business to start is thoughtfully planned and executed.<\/p>\n<p><\/div><img decoding=\"async\" class=\"logo\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/03\/27125439\/logo-pink-blue.png\"\/><\/div>\n<p>We&#8217;ve given you the framework to guide you forward. Now, it&#8217;s up to you to decide your future eCommerce business.<\/p>\n<p>Whatever form your new eCommerce business takes, you&#8217;re on the verge of joining a lucrative and resilient business community.<\/p>\n<p>Welcome aboard.<\/p>\n<p><a href=\"https:\/\/www.crowdspring.com\/how-it-works\/?utm_source=csblog&utm_medium=smb&utm_campaign=cta\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone size-full wp-image-35262\" src=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2022\/05\/06164945\/small-business-blog-master-cta.png\" alt=\"\" width=\"700\" height=\"466\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to learn how to start an ecommerce business? We\u2019re sharing a complete guide for launching a successful ecommerce store.<\/p>\n","protected":false},"author":25522,"featured_media":35941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1666],"tags":[3164,3160,439,3159,678,786],"class_list":["post-35794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-ecommerce-marketing","tag-growing-a-business","tag-logo-design","tag-starting-a-business","tag-startups","tag-web-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start an eCommerce Business: A Step-by-Step Guide To Take Your Business Online [2024] - crowdspring Blog<\/title>\n<meta name=\"description\" content=\"Want to learn how to start an ecommerce business? We\u2019re sharing a complete guide for launching a successful ecommerce store.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start an eCommerce Business: A Step-by-Step Guide To Take Your Business Online [2024] - crowdspring Blog\" \/>\n<meta property=\"og:description\" content=\"Want to learn how to start an ecommerce business? We\u2019re sharing a complete guide for launching a successful ecommerce store.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdspring.com\/blog\/how-to-start-ecommerce-business\/\" \/>\n<meta property=\"og:site_name\" content=\"crowdspring Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T18:42:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T16:49:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.crowdspring.com\/blog\/wp-content\/uploads\/2020\/05\/28093736\/ecommerce-edited1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katie Lundin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katie Lundin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/\"},\"author\":{\"name\":\"Katie Lundin\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#\\\/schema\\\/person\\\/f45cbab13cc5724dbd7c03e78737b08a\"},\"headline\":\"How to Start an eCommerce Business: A Step-by-Step Guide To Take Your Business Online [2024]\",\"datePublished\":\"2020-06-09T18:42:02+00:00\",\"dateModified\":\"2026-02-05T16:49:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/\"},\"wordCount\":5030,\"publisher\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/28093736\\\/ecommerce-edited1.jpg\",\"keywords\":[\"Ecommerce Marketing\",\"Growing a Business\",\"Logo Design\",\"Starting a Business\",\"Startups\",\"Web Design\"],\"articleSection\":[\"Small Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/\",\"url\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/\",\"name\":\"How to Start an eCommerce Business: A Step-by-Step Guide To Take Your Business Online [2024] - crowdspring Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.crowdspring.com\\\/blog\\\/how-to-start-ecommerce-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/images.crowdspring.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/28093736\\\/ecommerce-edited1.jpg\",\"datePublished\":\"2020-06-09T18:42:02+00:00\",\"dateModified\":\"2026-02-05T16:49:01+00:00\",\"description\":\"Want to learn how to start an ecommerce business? 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